One-on-One Business Consulting
The strategy the WTBC business counselors follow in working with a company changes depending upon where the company is in its phase of development. For example, every client company starts with a business plan which the counselor usually helps them put together. The principal then begins trying to sell the product or service and always encounters unanticipated surprises.
- WTBC staff assists the entrepreneur on focusing on the product/service, the customer, sales and marketing.
- The WTBC will help diagnose problems and keep trying different approaches until they are successful consistently.
- Questions that the WTBC will help answer are:
- What are the major benefits of our product or service?
- Who is the best customer?
- What is the best way to find the customer and what is the sales process to reach a sale?
- Who is our competition and why does someone really buy from us versus another company?
- What are the problems encountered in the delivery of the product or service?
- How much do we have to charge in order to make a profit?
- The principal, regardless of their background, is intimately involved in the sales process.