Mentoring
It’s important that the counselor develop a close trusting relationship with the principal and maintain frequent contact because the business at this stage is very volatile and the principal tends to make major changes very quickly. When a company is in this stage, a business incubator is particularly helpful, because the counselor and client share the same space. It allows for quick, frequent, productive meetings.
- One-to-one counseling time.
- Develop a successful business model.
- WTBC staff familiarizes themselves with the specifics of the company and the customer/product/market niche in order to help the client develop a successful approach.
- The counselor can help to reduce the sense of loneliness and isolation experienced by the principal during this stressful, chaotic, and unstable period.
- Frequent meetings.