In this concentration, the student is exposed to graphic design as a discipline and a profession with specific expectations, constraints and outcomes. Both historical context and contemporary practice are stressed in analog and digital form with an appreciation for graphic design's central role in shaping identity and representation in the lives of individuals and institutions. The students develop the skill-sets and vocabulary of graphic design through studio projects exploring the visual and material culture of design with special attention paid to critical content. The hybrid nature of graphic design, combining the verbal and the visual, is used to emphasize the graphic designer's particular role as author and entrepreneur. Design for sustainability's vital role in defining an optimal future is expressed through a collaborative and process-based method that emphasizes design thinking.