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College of Arts and Sciences|Diamond Jubilee -- 75th Anniversary

David M. Lowe* - Diamond Jubilee Outstanding Alumnus

Bachelor of Arts - 1949 - Political Science

     Chances are that if you don't know David Lowe's name, you do know some of his work. United Airlines' "Fly the friendly skies," Maytag's "loneliest repairman," and Union Oil's "Spirit of '76" are a few of the marketing jewels in the crown of this highly regarded advertising entrepreneur.
     Founder and chair of Adrian, Lowe, Travis and Gusick, a successful Chicago agency, he began in that city as a retailer with Marshall Fields. He was a vice president and account supervisor with the Leo Burnett Company, and president and owner of the DDB Needham Worldwide agency for seven years. He founded, developed, and marketed Colorado's Breckenridge Ski Resort. Lowe is past president of the Denver Advertising Federation, and a leader in Junior Achievement programs in Chicago and Denver. He has been a president and member of the UW Alumni Association Board, and is on the UW Foundation Board, the UW Art Museum's National Advisory Board, and the ABLS Board of Visitors. "I'm still asked, 'Wyoming...why did you go there?'     Here's the story: In 1946, five of us from New Trier High School in Winnetka, IL, were in the Navy in Philadelphia. The Navy told us in September that if we could get into a university of our choice that month, they'd pay our tuition. We soon found out all the universities were filled with returning veterans. It was going to be tough to get in anywhere. I called my Dad and asked if he knew any place we could go. He called an old friend, Ralph McWhinnie, who said, 'Send 'em out.' So we took the train to Laramie, a rough town then. The football team had lost 31 games straight, and it snowed so hard and long one Saturday that the opposing team never made it to the game." He believes, "The ability to communicate is at the root of everything we do. An education that includes business and creative writing, English Literature, public speaking -- all starts in A&S. It helps prepare you to face the real world."

*In loving memory.

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Diamond Jubilee Outstanding Alumnus

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