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Marketing

Peter M. and Paula Green Johnson Career Center

Marketing

Summary

Marketing is the generation of revenue and it is one of the most important functions in today's business world. To succeed, businesses have to understand how to find and keep profitable consumers. The marketing degree from UW trains students in all business activities necessary for the transfer of ownership of goods and services and to provide for their physical distribution. The wide scope of marketing allows students to become qualified candidates for highly specialized and technical occupations such as; merchandising to consumer to product research, retail, advertising, and professional selling.

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Degree Requirements

In order to provide out students with a well-rounded education in marketing, we institute the following requirements:

  1. 39 completed credit hours for the University Studies Program
  2. 33 completed credit hours for the Common Body of Knowledge
  3. 24 completed credit hours for a major in Marketing
  4. 24 completed credit hours of Free Electives

*For a more detail Degree Requirements Form, click here.

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Academic Engagement

As an AACSB accredited school, the College of Business houses a wide variety of professional fraternities and student clubs. The Wyoming Beta Nu Chapter of the professional fraternity Alpha Kappa Psi, located in BU 162, is the premiere fraternity for business professionalism. This fraternity is open to all students in any major who is wishing to build their professional network and transition easily into their respected career. Much like other professional fraternities, Alpha Kappa Psi has a large student engagement and provides unique networking opportunities, career events, and fundraising events to increase student - employer interaction.

The College of Business also houses the American Marketing Association (AMA), located in BU 162. AMA is a trusted go-to resource for members who work, teach, and study in the field of marketing. Members have access to new and relevant knowledge, training, and tools to enhance their marketing strategies and make vital networking connections. As an association whose "principle role is to serve as forum to connect like-minded individuals and foster knowledge sharing, provide resources, tools and training and support marketing practice and though leadership around the globe" (American Marketing Association: 2015), it is the premiere group for marketing students.

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Professional Opportunities

A marketing degree from UW equips all of its students to understand consumer behavior, product development and market research, the psychology behind purchasing decisions, and effective methods of distributing products and services to consumers. With the well-rounded education a marketing student receives, this significantly widens their career opportunities. Alumni have received positions in fields ranging from marketing managers to public relations directors. The well-rounded marketing mind is an indispensable part of business and because of this candidates with a marketing major have nearly unlimited possibilities.

Here are a couple career highlights:

Advertising, Promotions, and Marketing Managers

Advertising, promotions, and marketing managers plan programs to generate interest in a product or service. They usually work directly with directors, sales agents, and financial staff members to distribute consumer products. Many of these positions require at least a bachelor's degree; however, many employers also like ideal candidates to have work experience in advertising, marketing, promotions, or sales.

The current job outlook is expected to grow 12 percent from 2012-2022. This position will continue to be an essential part of any business or organization looking to maintain and expand their market (Occupational Outlook Handbook: 2015).

Public Relations and Fundraising Managers

Public relations plan and direct the creation of material that will maintain or enhance the public image of their employer or client. Fundraising managers coordinate campaigns that will bring in donations for an organization. A bachelor's degree is required for many of these positions, but employers may also require candidates to have a master's degree as well. Employers also look for candidates who have many years of related work experience.

The current job outlook is expected to grow 13 percent from 2012-2022. Public relations managers will be driven by the need to organizations and business to maintain and enhance their public image, especially with the large presence of social media. Fundraising managers will also become more essential as costs continually rise and an organization's needs to continually raise funds (Occupational Outlook Handbook: 2015).

Sales Manager

Sales managers direct an organization's sales teams. They set goals, organize and analyze data, develop training programs for their sales representatives, and develop close relationships with vendors. For most positions, a bachelor's degree is sufficient, but most companies also look for a candidate with work experience as a sales representative.

The current job outlook for sales managers is expected to grow 8 percent from 2012-2022, but this projection will also depend on the growth or contraction in the industry that employs them (Occupational Outlook Handbook: 2015).

Other Options

For further career exploration visit, What Can I Do With This Major? This excellent resource helps students find employment related to their area of study.

You can also explore the Bureau of Labor Statistics' publication, the Occupational Outlook Handbook, for other career options, statistics, and information concerning specific career paths.

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Employment Outlook

The Bureau of Labor Statistics, who also authored the Occupational Outlook Handbook, has projected that there will be a 12.5 percent growth rate for business and financial operations between 2012-2022. It is recommended that marketing majors either continue their education or find internships or entry-level positions to increase their job prospects and work experience.

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Salaries

Starting salaries will vary depending on the size and type of employer, location, coursework, and experience.

  • UW undergraduate 2014 average starting salary: $43,749.25
  • National undergraduate 2014 average starting salary: $43,123.00 (NACE Salary Survey/ January 2014)

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Moya Dacey, the Product Marketing Manager for EA Sports, tells students how to prepare for a career in marketing.


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