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College of Business Johnson Career Center

Student Profiles

Trent Petersen

Trent with fellow intern, James Rodney after making it into semifinals at the SkullCandy Invitational Ping Pong Tournament held in the TransWorld Office.Working Hard to Play Hard

Growing up in the Black Hills and going to school in Wyoming near the mountains, I have always loved snowboarding and the snowboarding culture.  Not to mention, considering I normally ride over fifty times a year, I have a wealth of knowledge where snowboarding is concerned.  This love for snowboarding has impacted my decision making throughout my life and when considering my future career, as I am now pursuing a degree in Marketing in the hope of working in sales and advertising for a company that has direct ties to snowboarding and snowboarding culture.  Basically, I hope to one day turn my hobby into my career.  So naturally, early last year as I started researching and contacting several different companies where I would enjoy interning, snowboarding was a major factor.  When I was offered the internship of a lifetime, I quickly accepted the offer to move to California and work unpaid for the summer.

This past summer, I had the opportunity to intern for TransWorld Media.  TransWorld Media is an action sports magazine company.  Their office in Carlsbad, California, produces seven different magazines that all deal with the sport, community and lifestyle that are represented in that specific magazine.  I have personally had a subscription to TransWorld SNOWboarding for many years and I read the magazine cover to cover as soon as it comes in the mail.  This internship tied perfectly to my degree as TransWorld Media employs many sales representatives who all deal with different companies that advertise in one or several of their seven magazines. 

Many of my friends all thought I was crazy for doing an internship in southern California that was not paid; and to tell the truth, I learned very quickly they were correct, as the little money I had saved for the internship disappeared quickly.  My parents helped me out tremendously; and without them, I would probably still be in California because I did not have the money for gas to get home.  Because I was paying rent in California and still paying rent for my apartment in Laramie, it is easy to see how all of my money quickly disappeared.  Not to mention the fact that my diet changed drastically, as I only ate two meals a day and I lost a lot of weight, which is not good as I am already very skinny.                

What I soon learned after working very hard at the TransWorld office doing anything and everything I could get my hands on, to include marketing, sales, production, prepress, and events, was that many people told me if I ever needed a reference or recommendation to just let them know.  I received many business cards from several different employees at TransWorld Media, including Drew Coalson (Content Distribution Manager) and Tim Baker (Production Manager).   I also became good friends with Allen Malone and Matt Sims, who are both sales representatives.  I am also connected to several different employees of TransWorld Media on LinkedIn, which is professional social networking site.  On my profile, I have listed that I worked for TransWorld Media and I am studying Business Marketing.  On this website, job opportunities in the action sports world pop up when a position in marketing is available. 

My hard work this summer not only gave me school credit but it gave me references and something very valuable to put on my resume.  When I graduate this year, I feel confident that my experience interning this past summer will help me land a career in the sales and advertising community. 

In addition to working hard during my internship, I played hard as well, as most of the employees at TransWorld would go surfing or skateboarding during lunch breaks and would always include me. This was not only awesome, but it also showed that the people who work for TransWorld believe and take part in the sports that the magazines promote.  Also, I worked several TransWorld sponsored events while there, including a movie premier and a ping pong tournament.  TransWorld events are always a good time as they provide free beer, food, and free prizes, including t-shirts or other awesome things.

I highly recommend other students in the College of Business to explore the opportunities that internships offer and take a chance in taking part in a company that they would like to eventually work for … whether the internship is paid or unpaid. 


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