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Office of Engagement and Outreach

Dept. 4315 | Bureau of Mines 231

1000 E. University Ave.

Laramie, WY 82071

Phone: (307) 766-5202

Email: engage@uwyo.edu

Developing Engagement and Outreach

OEO Community Engagement Resource Guide

We are excited to bring you this resource guide, which provides a series of tips and resource links focused on many aspects of developing and implementing successful outreach and engagement programming and activities. If you are interested in learning more about how to plan programming, develop tools and resources, and implement programs for a wide variety of audiences, these tips and resources will be helpful.
Though getting started can be tough, by providing a little assistance, we believe we can help elevate and systematize outreach and engagement practices at UW.  The purpose of this resource guide is to provide some tips and resources that are available to you as you design your outreach and engagement programs.

The Launchpad for Developing Engagement and Outreach resource pages will be updated periodically with news and information about many aspects of program development and implementation. This toolkit includes existing resources for use in and out of classrooms, designing community programs and developing partnerships, ideas for turning your research/teaching into an education or outreach/engagement program, discussions about the different community partners and audiences you might engage with, and a checklist for a specific event/program planning.
The following tips and resources: 
  • Provide guidance on the design, implementation, and assessment of outreach and engagement activities.
  • Provide advice on how to maximize synergies and coordination of engagement activities across academic disciplines, administrative units, and programs.
  • Help identify and connect community needs with UW interests and expertise.
  • Facilitate partnerships between faculty, staff, students, and individuals or organizations outside of the university (e.g., serve as liaison and resource for faculty, staff, students, and community partners).
  • Connect UW activities to the UWYO Events calendar, both to advertise and share information for programs, provide a record of UW statewide activities, and to collect and maintain data on faculty, staff, and student engagement activities.
  • Provide information on past and ongoing professional development opportunities on relevant engagement topics.

Four Steps for Developing Engagement and Outreach Programs

We recommend you approach planning for your outreach or engagement programs as you would the design of a class or research project.  Think about the goals you have for the program – e.g., who are you connecting with? What are you hoping to share with them? What do you aim to learn from them and the process? The planning that goes with designing a successful and effective program will help you meet your program objectives only if you can identify those objectives.  These tips will help you in your planning, whether it is a community, industry, non-profit, government, or K-12/community college audience.

Best Practices in Program Design:

  1. Be clear about your objective(s).  Know your goals/evaluate and recognize success and follow-up. The success of any public engagement activity depends on matching the activity type to the engagement objective.
  2. Link your objectives/purpose to the audience you intend to serve.
  3. Work with campus and community partners throughout the planning of the process. We appreciate that some of you will need help with the preliminary stages of developing an outreach/broader impacts plan. We encourage you to reach out to us or check out one of our Resources early in the process for consultation.
  4. Build-in an evaluation and assessment plan from the start.  

 

To identify the next steps in your planning process, we will take each of these four items in turn below.


With this guide, we hope to help you build your outreach and engagement programs. It is a start to build faculty and staff capacity by identifying resources, training, services, and opportunities for faculty, staff, and students interested in engaged scholarship. Our long-term purpose is to use this resource guide to learn from one another to build and strengthen a culture of engagement at UW, demonstrating a robust integration of engagement values across university departments and endeavors. We will continue to update and post specific opportunities for professional development and outside training here as we become aware of them. Visit our resources page for contact information for UW Campus resources as well as links to other University sites.
Contact Us

Office of Engagement and Outreach

Dept. 4315 | Bureau of Mines 231

1000 E. University Ave.

Laramie, WY 82071

Phone: (307) 766-5202

Email: engage@uwyo.edu

1000 E. University Ave. Laramie, WY 82071
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