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Link to Audience

Clearly link your objectives/purpose to the audience you intend to serve.

Issues to consider: Various outreach and engagement activities do not always seek to engage the same audience or public(s). Your goals/objectives will determine which audience(s) you will try to engage. Useful questions to consider upfront include:

Ask yourself: Who is your audience? How will your audience be identified, recruited, and engaged? Who is the primary audience – general public, private industry, government, civic groups/non-profit agencies, youth/pre-K, K-12 (grade school, middle school, high school), and community college, etc.?

  • Note: Your audience will depend on the objectives and goals of your program. You will need to do work to understand their concerns and aspirations as well as the diversity of the target audience(s), their issues, who they trust, what media they use, and their levels of awareness and knowledge. Your decision about your audience will also inform the steps you follow in your event planning process. The form of communication you will use to share information on your program will vary depending on your purpose and audience makeup.

 

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