When you're writing thesis-driven papers, your audience will generally expect you to guide them through the structure of your ideas, instead of just randomly stringing thoughts together (or instead of presenting a theme to your reader and hoping that they'll get the bigger picture). There are several typical strategies you can use to help orient readers to the structure of your argument. The notes on They Say / I Say provide a more detailed discussion of effective structure, but here are the basic elements you should consider:
You should strive for a title that is relevant and unique. Even though you might think of your paper as "Paper 2," that's probably not the most relevant or most unique title. So you might consider a very direct title (The Effects of Mass Media on Eating Habits), a question to draw your readers in (Does Mass Media Make You Fat?), or a reference to some engaging key idea/example from your essay (Jay Z and the McDonalds Empire).
In "closed-form" writing, readers typically expect the introduction to engage them (the "hook"), to introduce them to the general topic (the "context"), and then to identify the writer's specific position about the topic they've presented (the "thesis").
A key difference between closed-form writing and more open-form writing is that closed-form writing consistently orients readers to new ideas at the beginning of paragraphs. Generally, topic sentences should identify the specific claim you intend to make in the paragraph that follows, and they may also connect that claim back to the overall thesis as well.
Transitions, along with topic sentences, help readers understand the logical relationships between ideas throughout a paper. As you move from one idea into a new but related idea, your reader will be more able to follow your train of thought if you incorporate transitional cues into your writing. Here are some of the most common transitional phrases:
Generally the conclusion should draw your writing to a close and help it feel finished. Conclusions can be the hardest section of a paper to write well, but you may consider these approaches: