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Business Ethics Education

College of Business

Daniels Fund Ethics Initiative

The Daniels Fund Ethics Initiative Collegiate Program was established by the Daniels Fund Board of Directors in 2009 as a five-year pilot. The effort was officially launched in early 2010 with eight business schools at universities in Colorado, New Mexico, Utah, and Wyoming as initial partners. Due to its success during the pilot phase, the Collegiate Program was renewed in 2014 for an additional five years (2015–2019), and the number of partners was expanded to include ten business schools and one law school.

The Collegiate Program drives the strengthening of principle-based ethics education throughout each participating school. The ultimate goal is to instill a high standard of ethics in our young people.

  • The Collegiate Program is anchored in the partner school.
  • Each school dean is responsible for leading the success of the program at their school and will designate a campus leader to guide the effort.
  • The university’s executive leadership (president/chancellor and provost) are committed to making principle-based ethics instruction a high priority.
  • Ethics education is grounded in concepts that are based on Bill Daniels' clear commitment to principle-based ethics.
  • The primary objective is active engagement of students — not research or publishing — and builds a solid principle-based ethical framework central to decision making in a complex business environment.
  • Specific tactics to accomplish these outcomes are proposed and enacted by each school.
  • Funding is to be used for additive activities, not to support existing costs.
  • Evaluation measures to determine the effectiveness of specific tactics are proposed by each school.
  • Results are reported each year, and annual funding is contingent on successful performance against defined expected outcomes
  • Each school must demonstrate a clear plan to ensure continuity of program focus in the future.
  • In coordination with the Daniels Fund, activities and accomplishments are communicated proactively to build broad public awareness.

 Map of Participating Schools

Daniels Fund Ethics Consortium

Participating schools in the Daniels Fund Ethics Initiative Collegiate Program become members of the Daniels Fund Ethics Consortium. Working together, Ethics Consortium members leverage individual school achievements to further strengthen and expand ethics education in the region.


  • Each school is represented by its school dean and designated campus leader.
  • The Daniels Fund coordinates the activities of the Ethics Consortium.
  • The Ethics Consortium meets at least twice per year.
  • Ethics Consortium members work together to share expertise and resources such as curriculum, case studies, instructional approaches, and co-curricular activities.
  • Members work together to define Ethics Consortium events.
  • A private Ethics Consortium website has been developed by the Daniels Fund to share and archive resources among members.
  • The Ethics Consortium develops and implements measures to evaluate the effectiveness and impact of the activities of the members.
  • Ethics Consortium members coordinate with the Daniels Fund on communications about the Collegiate Program to ensure brand consistency and broad public awareness.


Participating Schools

  • Colorado Mesa University
  • Colorado State University
  • New Mexico State University
  • University of Colorado Colorado Springs
  • University of Colorado Denver
  • University of Colorado Law School
  • University of Denver
  • University of New Mexico
  • University of Northern Colorado
  • University of Utah
  • University of Wyoming


For inquiries regarding the Daniels Fund Ethics Initiative Collegiate Program, please contact Bo Peretto at

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