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Ethics Outreach Initiatives

Wyoming Ethical Leadership Award

This recognition was conceived in the fall of 2016 at an early-morning meeting at Turtle Rock Café in Laramie.  Meeting participants from the UW College of Business and Leadership Wyoming determined it was time for Wyoming to honor leaders who have lived a life of integrity at work, at home, and in their communities.  The meeting participants took their concept to the Daniels Fund as well as to their respective organizations and in a matter of a few short weeks, the Wyoming Ethical Leadership Award became a reality.   

In brief, business leaders and community college representatives from around the state are asked to nominate Wyoming residents who embody the eight Daniels Fund Ethics Initiative Principles (see below).  Nominations are then reviewed by a final set of judges representing the University of Wyoming, Leadership Wyoming, and the state’s community college system.  



In January of 2017, Powell’s Dave Bonner was selected as the inaugural recipient of the Wyoming Ethical Leadership Award (see picture below).  Dave was recognized for serving as president of the University of Wyoming’s board of trustees, for serving 50 years as a highly-regarded newspaper publisher, and for his selfless service as a legislator and state elected official.


Wyoming Athletics Department Ethical Leadership Award

Each year, the University of Wyoming Student-Athlete Advisory Committee hosts the WESPYS, an awards program which honors great team and individual accomplishments from the past season. 

In 2017, the UW College of Business worked with the organizers of the WESPYS to create the Wyoming Athletics Department Ethical Leadership Award, which recognizes a University of Wyoming team, coach, player, donor, and/or volunteer who embodies the Daniels Fund Ethics Initiative Principles on the field, in the classroom, and/or in the community. 

Recipients are selected by the UW Athletics Department in cooperation with the UW College of Business. 


Pictured above are the first recipients of the Wyoming Athletics Department Ethical Leadership Award, Chris and Barbara Gunther who have served as mentors and academic volunteers to dozens of UW student athletes over the years.  Pictured with the Gunthers are Kent Noble, the Bill Daniels Chair of Business Ethics and University of Wyoming Athletics Director Tom Burman. 


What Do You Stand For?

The UW College of Business has two primary outreach vehicles for business and community leaders.  The first is What Do You Stand For?, which is a 2-3 hour personal-development program.  During this session, we guide participants through a process where each person creates a personal code of ethics based on what matters most in their lives and careers.  Many people who have been through the program tell us it was a life-changing experience to spend this time focusing on what one called “becoming a better version of myself.” 

The following three-minute promotional video provides an overview of the program. 


What’s Your Brand?

The other primary outreach offering we have is What’s Your Brand? and it, too, is a meaningful and impactful program.  In brief, we ask participants to consider these “personal branding” questions:

  • Who am I?
  • How do others see me?
  • How can I improve my brand?

Here is how it works.  After we put participants through a quick self-evaluation exercise, we reveal our opinion regarding personal brands, which is:

In order to have a GREAT personal brand, we believe you should strive to be known for your integrity, attitude, and grit!

We then spend time discussing ways we can build our brands in each of these three areas.  Like the What Do You Stand For? program, we also use some impactful videos to emphasize a few key points.

At the end of the session, participants draw a diagram of their ideal personal brand.  Their brand contains the following elements: 1) Their life priorities; and 2) The brand qualities they believe they will need in order to experience success.  We then conclude the session with a 66-day challenge that is self-reflective and inspirational. 

What Do You Stand For? is typically a 75 to 90-minute presentation. 


University of Wyoming/Daniels Fund Ethics Initiative Recognition Cards

If a UW College of Business student, staff or faculty member hands you one of these cards, give yourself a high five and a fist pound as you have just been recognized for your ethical leadership. 

front of card back of card
Front of card Back of card


The purpose of these cards is to acknowledge people for various ethical acts, both large and small.  In other words, it is a way to express appreciation/gratitude for displays of principled behavior, while also building awareness of the Daniels Fund Ethical Initiative Principles on the University of Wyoming campus, as well as around the state and region. 

Students also distribute these cards as part of an in-class assignment.  The assignment helps our next generation of business leaders become more aware of ethical and unethical behavior as it is encountered.  


Better Business Bureau Torch Awards

The BBB Torch Awards for Ethics is a national program of the BBB Center for Character Ethics that began in our local area in 1999. Since then, the award has been bestowed upon more than 85 businesses in BBB’s 38-county territory in Northern Colorado and Wyoming.

The BBB Torch Awards for Ethics shines the spotlight on businesses and, beginning in 2015-16, charities that exemplify outstanding ethics. In addition, the program provides hands-on ethics education for students at the College of Business at Colorado State University, Monfort College of Business at the University of Northern Colorado, and the University of Wyoming College of Business.

Companies and charities of all sizes are nominated for the awards by the public and vetted by a nomination panel that convenes each summer. During fall semester, student groups meet with representatives from nominated companies and conduct a thorough review of the company’s business practices.

Students then prepare a nomination paper based on the criteria of the Six TRUST! Principles of Ethical Enterprising:

Transformation at the Top
Reinforce and Build
Unite the Team
Steer Performance
Treasure People
! Enthusiastically Reinvest!

Successful completion of the students’ nomination papers results in a financial honorarium of $2,000 awarded to the business honor society or college of business at each university to enhance business education opportunities. The honorarium is funded by voluntary contributions from BBB Accredited Businesses.

An independent panel of judges consisting of past award winners, BBB Board members and other distinguished business professionals convenes in January to review submissions and to determine finalists and award winners.

In April, BBB Accredited Businesses, current nominees, past winners, university partners, sponsors and others gather for a ceremony honoring BBB Torch Award winners.

Please click here for a list of current and past winners. 

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