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University of Wyoming Foundation

222 S 22nd Street

Laramie, WY 82070

Phone: 307-766-6300

Toll Free: 1-888-831-7795

Fax: 307-766-4045

Email: foundation@uwyo.edu

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Campaign Guidelines

You Fund logo

 

 

What is You Fund?

You Fund is the University of Wyoming’s crowdfunding platform. Crowdfunding is the process of funding a project or cause by raising small amounts of money from a large number of people. It is also an innovative way to fundraise using online resources, as crowdfunding harnesses the power of peer-to-peer relationships via social media. More information about You Fund can be found by visiting About You Fund and for frequently asked questions, please visit You Fund FAQ's.

(You Fund is administered through the UW Foundation.)

 

Who Can Use You Fund?

You Fund can be used by any UW students, faculty, and/or staff members who are looking for a way to fundraise for a cause that benefits UW.

 

Eligibility

The following criteria must be met in order for a project to be posted on You Fund:

  • Fundraising must be on behalf of a recognized UW program or Recognized Student Organization (RSO)
  • The campaign must be approved by the appropriate dean, department head, or director
  • Funds must benefit a group of individuals - you cannot raise money for one specific individual

If you meet these criteria, please submit your campaign idea here!

Once you have submitted your idea and have been approved to fundraise for a You Fund project, you will be given a login for the platform in order to begin creating your project. Note that the chance of meeting your fundraising goal improves significantly if you have a team of at least three people to work on and provide marketing for your project.

 

The Video

A 2 to 4 minute video is required for all campaigns, as campaigns are found to be much more successful when they have a video to aide in the storytelling process. Please review all video guidelines before beginning video production.

Campaign creators are encouraged to utilize campus resources when creating their video.

  • Multimedia equipment is available for checkout at the IT Building in room ITC 101. See the computer lab assistant.
  • Video editing software (Adobe Premier and Final Cut Pro) is available in Coe Library and the IT Building.

 

The Project Description

The project description is the place to tell your story. Answer the question: Why should donors support your project? This is the place to be compelling and really sell your campaign. Craft a detailed but concise narrative of 300-500 words that others can understand and relate to. Campaigns with descriptions over 500 words will need to be cut and revised.

 

Project Goals

The You Fund platform is designed to raise funds from a large number of small donations. Therefore, your goal should be realistic. It is better to set a smaller goal and, once that is achieved, to raise it to a stretch goal than not to meet an initial goal. A list that describes where funds will go if your goal is met and a plan for any funds raised that exceed the project goal must be included in the project description. If your goal is not met, you are still required to apply the funds raised to your project.

 

Project Timeframes

Count on 15-30 days of prep work before your campaign goes live. The recommended length for campaigns to be live (after the 15- to 30-day preparation window) is 20-45 days. The limited timeframe gives you time to advertise your campaign but keeps the sense of urgency, which is a useful tool in fundraising. Lots of promotion and posting updates to communicate with your supporters and potential supporters are essential during this timeframe.

 

Project Review

All campaigns will be reviewed by You Fund editors and fundraisers before going live.

  • Video and copy will be reviewed for content, and persuasiveness, as well as spelling and grammar.
  • The campaign description will be reviewed to ensure that the campaign fits within the uses and purposes of the fund that it will benefit.
  • The review will ensure that the project description flows well and clearly describes how the funds benefit your organization and university overall and that any images are clear and well-cropped (if applicable).
  • Social media links will be reviewed to make sure they work and lead to profiles that comply with university standards.
  • Other reviews and feedback will be provided as needed.

 

Marketing Plan

A marketing plan is integral to a successful crowdfunding project. Crowdfunding isn’t magic—it takes work! In other words, you can’t just post your campaign and hope people give—your success is directly tied to how much effort you and your team put in. It is best to be prepared with a well-crafted marketing plan. Before your project launches, stakeholders (potential donors) should be identified, and marketing should be generated by you, other project leaders, and their team members. You are encouraged to use social media and other outlets to reach stakeholders.


Campaigns with a day-to-day marketing plan have a higher success rate than those without. Day-to-day marketing can include donor asks, campaign updates, thank you messages, and social media posts. Your marketing plan may include personal contacts, phone calls, email, social media, press release, videos, interviews with local radio and media, and anything else you can think of. For more information, marketing campaign examples, or help on developing your marketing plan, feel free to contact the Annual Giving Coordinator.


If campaigns quickly reach 30%, they are more likely to succeed. In fact, it’s a good idea to have donors lined up before the campaign officially begins, possibly even achieving 30% at that time. Because of this, your total will be hidden on your campaign until the 30% has been raised.

 

Stewardship

The UW Foundation will send a tax receipt to each donor.

Tangible campaign rewards are not allowed due to tax implications. However, intangible rewards, such as sponsorship rights, will be allowed with approval from the Annual Giving Coordinator.

Project leaders and their team should post frequent updates on the You Fund platform during the campaign—at least once per week, but preferably more.

A final update should be posted at the latest 2-3 weeks after the campaign has ended to show donors how the funds impacted the project. This can be a picture, a story, a video, or whatever most effectively conveys how the donors have helped. Remember that donors want to know how their funds impacted the project, and they will be more likely to give to your future projects if you keep them engaged.

 

Financial Guidelines

All funds raised must either be deposited into a new or existing UW Foundation account or be deposited into the UW Foundation’s general You Fund account. For instructions on receiving or accessing raised funds, please read the Financial Guidelines document.

 

Fees

A fee, comparable to other crowdfunding platforms, will be assessed on the funds that are raised.

 

Disclaimer

Per UW Board of Trustees mandate, the UW Foundation is the go-to for raising all private funds for the UW community. With this in mind, You Fund is the platform to be used for any and all university crowdfunding projects.

All campaign content must represent UW in the best possible light. Please be sure that both your video and your copy talk about how this campaign will benefit the university and/or the general university community.

You should be considerate of the people, businesses, or organizations that you mention in your description and/or video. Make sure they know you are mentioning them.

If you have previously received grants or donations from a foundation, please get their permission first before mentioning their name and gift in your description and/or video. Many foundations have special publicity clauses that require their review and approval of such material.

 

Support & Technical Issues

For campaign and support issues, please contact:

Katherine Burke
Email: kburke6@uwyo.edu 
Phone: (307) 766-3979

For technical and website issues, please contact:

Abi Gerhard
Email: abi@uwyo.edu
Phone: (307) 766-3902

Contact Us

University of Wyoming Foundation

222 S 22nd Street

Laramie, WY 82070

Phone: 307-766-6300

Toll Free: 1-888-831-7795

Fax: 307-766-4045

Email: foundation@uwyo.edu

Find us on Facebook (Link opens a new window) Find us on Twitter (Link opens a new window) Find us on Instagram (Link opens a new window) Find us on YouTube (Link opens a new window) Find us on LinkedIn (Link opens a new window) Find us on Pinterest (Link opens a new window)

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