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University of Wyoming Foundation

222 S 22nd Street

Laramie, WY 82070

Phone: 307-766-6300

Toll Free: 1-888-831-7795

Fax: 307-766-3936

Email: foundation@uwyo.edu

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Campaign Guidelines

You Fund Logo

What is You Fund?

You Fund is the University of Wyoming’s crowdfunding platform. Crowdfunding is the process of funding a project or cause by raising small amounts from a large number of people. It is an innovative way to fundraise using online resources. Crowdfunding harnesses the power of peer-to-peer relationships via social media.  More information about You Fund can be found by visiting About You Fund.  For frequently asked questions, please visit You Fund FAQ's.

(You Fund is administered through the UW Foundation)

REQUIREMENTS FOR ELIGIBILITY TO USE YOU FUND

The following criteria must be met in order for a project to be posted on You Fund:

  • Fundraising on behalf of a recognized UW program or Recognized Student Organization (RSO)

  • Fundraising for an existing UW Foundation account

  • Cleared through the appropriate Office of Development (college or unit development office)

You Fund cannot be used to raise money for ONE specific individual.

If you meet these criteria, you are ready to submit an application to use the platform at www.uwyo.edu/youfund

Once you have applied and have been approved to fundraise for a You Fund project, you will be given a log-in for the platform in order to begin your project. It is strongly suggested that you have a team of at least 3 people to work on and provide marketing for your project.

Project Content

  • All campaign content must represent UW in the best possible light. Please be sure that both your video and your copy talk about how this campaign will benefit the university and/or the general university community.

  • You should be considerate of people, businesses, or organizations that you mention in your description and/or video. Make sure they know you are mentioning them.

  • If you have previously received grants or donations from a foundation, please get their permission first before mentioning their name and gift in your description and/or video. Many foundations have special publicity clauses that require their review and approval of such material.

  • Per policy, no gift can be designated for a specific student, so be sure that your description and video follow this policy.

  • All videos will be posted to YouTube. All videos should do their best to adhere to university graphic standards. Video intros and outros are required and are available for download.

  • All campaigns will be reviewed for spelling, grammar, and use of university style. Adherence to style will ensure a speedier review process (campaigns with too many errors will be rejected before going to the next reviewer). Campaigns with a word count of 300-500 words are the most successful. Campaigns with descriptions over 500 words will be returned to draft mode for editing.

Videos

Campaigns are found to be much more successful if they have a video to aide in the storytelling process. Videos must have high-quality production. Campaign creators are encouraged to utilize campus resources to check out video equipment in order to shoot and edit video content. Resources can be found below:

  • Multimedia Equipment is available for checkout at ITC 101. See the computer lab assistant.

  • Coe Library has laptops/iPads available for checkout. See the Circulation Desk for assistance.

Project Description

The project description is the place to tell your story. Why should donors support your project? This is the place to be compelling and really sell your campaign. Craft a narrative that others can understand and relate to. This should be detailed, yet concise.

Project Goals

The You Fund platform is to be utilized to raise funds in small amounts. Your goal should be realistic and accounted for—a list that describes where funds will go if your goal is met, and a plan for any funds raised that exceed the project goal. If your goal is NOT met, you are to apply the funds raised to offset costs for your project.

Project Timeframes

The recommended timeframe for projects is 20-45 days. This gives time to advertise your campaign, but keeps the sense of urgency, which is a useful tool in fundraising.

Posting updates to communicate with your supporters and potential campaign supporters is essential during this timeframe.

Disclaimers

Per UW Board of Trustees mandate, the UW Foundation is the “go-to” for raising all private funds for the UW community. With this in mind, You Fund is the platform that must be used for any and all crowdfunding projects.

Project Review

All campaigns will be subject to a review process before going live. This review process will look closely at the following:

  • Video and Copy will be reviewed for UW graphic standards and adherence to UW style, as well as spelling and grammar

  • Campaign Description will be reviewed to ensure that the project described fits with the uses and purposes of the fund the project will benefit.  Reviews will ensure that the description

    • flows well and clearly describes how the funds benefit the organization or university overall and

    • includes clear, well-cropped images (if applicable)

  • Social media links will be reviewed to make sure they work and lead to profiles that comply with University standards.

  • Other reviews as needed.

Marketing Plan

A marketing plan is integral to a successful crowdfunding project. Crowdfunding isn’t magic—it takes work! It is best to be prepared with a well-crafted marketing plan. Before your project launches, stakeholders who will be interested should be identified and ideas of how you will promote your project should be generated. This is to be carried out by the project leaders and their team. Team members are encouraged to utilize social media and other outlets to reach stakeholders within your field.

Campaigns are more likely to succeed once 40% of your goal is raised, especially if the first 20-30% comes in the first week. Identify people who will promise to give before you launch, and get their gifts in within the first few days after the campaign has launched.

Campaigns with a day-to day marketing plan have a higher success rate than those without. Day-to-day marketing can include asks, campaign updates, thank you messages, and social media posts. Your marketing plan should include personal contacts, phone calls, email, and social media.

Stewardship

  • The UW Foundation will send a tax receipt to each donor.

  • Project leaders and their team must post updates during the campaign (at least once per week).

  • A final update must be posted 2-3 weeks after the campaign has ended to show donors how the funds impacted the project (a picture, a story, a video). 

Fees

A fee, comparable to other crowdfunding platforms, will be assessed on the funds that are raised.

Support & Technical Issues

For campaign and support issues, please contact:

Erica Roybal
Email: eroybal@uwyo.edu
Phone: (307) 766-3979

For technical and website issues, please contact:

Abi Gerhard
Email: abi@uwyo.edu
Phone: (307) 766-3902


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Contact Us

University of Wyoming Foundation

222 S 22nd Street

Laramie, WY 82070

Phone: 307-766-6300

Toll Free: 1-888-831-7795

Fax: 307-766-3936

Email: foundation@uwyo.edu

Find us on Facebook (Link opens a new window) Find us on Twitter (Link opens a new window) Find us on Instagram (Link opens a new window) Find us on YouTube (Link opens a new window) Find us on LinkedIn (Link opens a new window) Find us on Pinterest (Link opens a new window)

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