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Ruckelshaus Institute|Environment and Natural Resources

Strategic Communications in Natural Resource Management

July 30-31 Casper, WY (CLOSED)

Map | Lodging (see bottom of page)

Communication is critical for effective natural resource management. Yet it is an area in which even seasoned professionals struggle, reducing the opportunity to inform and engage stakeholders in natural resource management decisions. Communicating scientific and technical information and conducting effective public outreach requires professionals who are trained and equipped in strategic written and oral communications. It also requires skills in communicating to a variety of audiences: the media, stakeholder groups, decision-makers, and the general public.

In this workshop, participants will design a strategic communications plan for a natural resource issue in Wyoming, include messages and written products for successful rollout. The workshop will also cover how to determine what is "newsworthy" to gain winning media coverage. Participants will learn about crisis communications and how to maximize public speaking opportunities. This applied workshop incorporates role-playing, on-camera mock interviews, and generating a news release based on scenarios and issues in Wyoming.

Workshop runs 9 a.m. to 5 p.m. on the first day and 8 a.m. to 4 p.m. on the second day. Lunch is provided.

$375.00 for the two-day workshop

  • 10% discount for those enrolling in multiple workshops  
  • 20% discount for UW students/staff/faculty
  • Register now. Register now.

    Instructors

    Todd Malmsbury, Colorado Wildlife Federation, and Judi Kohler, National Wildlife Federation

    Lodging

    The Casper Ramada Plaza Riverside Hotel offers a special rate of $77 per night for workshop attendees, good for the nights of July 28 through August 1. To receive this rate, please call the hotel at (307) 235-2531 or toll free (877) 576-8636 and ask for the discount offered to the UW Environment and Natural Resources Program.


     

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