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Eric Krszjzaniek


Eric was born in Madison, Wisconsin, and grew up wanting to be a filmmaker. Making movies with his high school friends, the group showed their films on a weekly public access television show in Madison that mercifully existed well before YouTube and the Internet. All this led to a year of film school, which then led to the University of Wisconsin-Stevens Point where he ended up earning degrees in Mass Communication, Political Science, and English.

Stevens Point, with its abundance of outdoor activities and proximity to the Great Northwoods, enticed Eric to stick around for awhile. Over his 11 years there, he ended up: working for Krause Publications as a writer and associate editor; writing curriculum for the Department of Energy on photovoltaics; teaching renewable energy and sustainable living at a non-profit; getting elected to the County Board of Supervisors; losing elections to the School Board and City Council; getting into triathlons; getting out of triathlons; and living in a notoriously haunted house.

So full was this time with merriment, that few believed he would ever leave…so how did he end up in Wyoming? It all sprung out of an impromptu road trip to see a Wilco concert in Jackson Hole after being laid off from Krause Publications in 2008. It was during this journey that Eric initially fell under the spell of Wyoming and vowed to his travel companion that he would someday attend the University of Wyoming for grad school. He also vowed to never return to Mitchell, South Dakota, after his Subaru broke down there for three days on the return trip.

Four years later, the prophecy came to pass, and Eric moved to Laramie to earn his Master’s in English and Environment & Natural Resources. After completing his Master’s work, Eric earned his PhD in Marketing & Sustainable Business Practices. After finishing his PhD in 2018, Eric earned the title of “Most Blessed” and became a lecturer in the College of Business, where he gets to connect with students over his love of consumer behavior, sustainability, and Wyoming.

A collector at heart (a trait he constantly fails to keep in check), Eric has a variety of collections. Naming just a few, he—for some reason—has 52 different editions of Trivial Pursuit, an unnecessary 29 Hawaiian shirts, and a completely reasonable 168 books on or about Wyoming history, people, and/or places. This is not to mention dozens of historical and contemporary Wyoming maps. The books are reasonable as they aid him in his summer hobby of wandering around the state photographing wildlife and landscapes, searching for fossils and forgotten communities, and basically just enjoying all the vastness and often desolate beauty Wyoming has to offer. In an example of attempting to justify his anti-social hobby, Eric was lucky enough to have his photography selected for this year’s Governor’s Capitol Art Exhibition. Beyond exploring the big empty spaces, it is Eric’s personal goal to visit all 99 incorporated communities in Wyoming—he has 22 to go!

For the times when he cannot escape to the open spaces, Eric finds his joy in community involvement. Since moving to Laramie, he has served on the Big Hollow Food Co-op Board of Directors, the Rocky Mountain Wild Board of Directors, was privileged to be an inaugural participant in the SAFE Men program through SAFE Project, and is an appointed member to the Environmental Advisory Committee for the city and county.

Eric also has one son named Wallace. This son is a cat. Eric has a cat.

Honors College Clay Fellow: Featured Course

Race and Marketing

This course will use the lens of critical marketing to investigate the ways in which marketing and economic systems have appropriated and commodified the non-White human body. Throughout the history of the relatively nascent discipline of marketing, the non-White human body is exploited to create, promote, and sell products to White consumers, much to the detriment of non-dominant cultures. Using an historical perspective to see how marketing has exploited the images and bodies of minorities for profit—from images steeped in subjugation and white supremacy to hidden labor costs—we then interrogate how these practices still pervade our consumer culture today, and what the ramifications of such unconscious behaviors might be. This course uses history, marketing theory, economics, African American Studies, Native American Studies, Critical Race Theory, and other disciplines and theories as means to give fuller context to marketing decisions and actions that students—and consumers—are confronted with every day.

Eric Krszjzaniek sitting on a sand dune
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The Honors College

Guthrie House

1200 Ivinson St.

Laramie, WY 82070

Phone: 307-766-4110

Fax: 307-766-4298


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