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Classification Description|Employees Human Resources - Classification Compensation

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Classification Compensation
Mark Bercheni, Manager
Campus: 139 Wyoming Hall
Mail: Dept 3422
1000 E University Ave
Laramie, WY 82071-2000
Phone: 307.766.5606
Fax: 307.766.5607
Email: c-comp@uwyo.edu
Office Hours
Regular: 8:00am - 5:00pm
Summer: 7:30am - 4:30pm
Monday - Friday

This is a description of a staff position at the University of Wyoming not a job opening announcement. Look for current job openings at the following link: http://www.uwyo.edu/hr/hremployment/listjobs.html. The following statements are intended to describe the general nature and level of work being performed. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified.

Communications Specialist

Reports to: Designated Supervisor

UW Job Code: 3809

UW Job Family: 3D

SOC Code: 27-3041

Pay Grade: 22

Date: February 01, 2010

Job Purpose:

Under limited supervision, provides communications function support in one of the following areas:  External Communications; Internal Communications; or Community Relations.

Minimum Qualifications

Education:

Bachelor's Degree

Experience:

3 years work related experience

Required Licensure, Certification, Registration, or Other Requirements:

None

Knowledge, Skills, and Abilities

Knowledge of:

  • Journalism theory, concepts and practices.
  • Public relations and communication principles, media, and direct mail techniques.
  • Interviewing techniques, methods and practices.
  • Publishing procedures and requirements.
  • Project planning and project supervision theory, methods and practices.
  • Applicable University, federal and state rules and regulations.
  • News and publications media practices and procedures.
  • Writing and editing theory, practices and techniques.
  • Special events planning and detail coordination methods, techniques and practices.

Skills and Abilities to:

  • Communicate effectively and develop interpersonal relationships with diverse audiences.
  • Plan, organize, coordinate and supervise assigned project work, from inception through completion.
  • Meet deadlines.
  • Make project decisions.
  • Promote communications assigned focus areas and campaigns for the University.
  • May assist with planning, organizing and coordinating media activities and promotional events.
  • Basic, routine, and advanced creation, composition, and editing of publications and articles, with layout capability.
  • Work as a team member and foster a cooperative team environment.

Characteristc Duties and Responsibilities

Essential Functions:

External Communications:

Assists in strategic planning and conducting comprehensive institutional campaigns based on institutional priorities and University messages to promote scientific, technical and cultural activities to the University community, and to the general public. 

Responds to queries about external communications planning and scheduling.  Reviews institutional external priorities twice a year with Director and establishes schedule of deliverables and deadlines.

Conducts interviews and attends meetings University-wide with administrators, faculty, staff and students to obtain information for news releases that are provided to local, regional, and national media to help promote the University's teaching, research and service mission.

Develops strategies for building relationships and pitching story ideas to local, regional and national media.  Assists in developing content for multi-media, magazine, web and other formats as needed such as fact sheets.

Responsible for understanding and using software programs needed in Institutional Communications for information storage and distribution.

Develops and maintains a budget for external news releases. 

Coordinates with communications team members to develop electronic media kits for campus constituents.  Coordinates with communications team members to accomplish editing and dissemination of information such as Honor Rolls, Dean's lists, President's lists and Graduation lists.

Annually reviews University writing guide to ensure material included is up to date and accurate.

Understands and is trained in sending emergency text alerts and University-wide emails in appropriate situations using both the text alert vendor and the University's email systems.

Work on special projects, as assigned.

Internal Communications:

Develops and executes an internal strategic communications plan to share administrative and academic news to University constituencies regularly.  Works with University community members to promote their understanding of the importance of internal communications.

Responds to queries about internal communications planning and scheduling.  Reviews institutional internal priorities twice a year with Director and establishes schedule of deliverables and deadlines.

Conducts interviews and attends meetings with administrators, faculty and staff to develop a schedule of information for internal communication including achievements by faculty and staff members, major policy initiatives and news of interest to University employees.

Maintains the daily planning calendar and using news judgment promotes events of interest to the University community.

Develops and maintains a weekly budget for internal news releases.

Updates appropriate web sites with internal news.

Understands and is trained in sending emergency text alerts and University-wide emails in appropriate situations using both the text alert vendor and the University's email systems.  Responsible for understanding and using software programs needed in Institutional Communications for information storage  and distribution, and monitors software to ensure it is current and working properly.

Maintains and keeps current with annual reviews of and edits to the University's expert list.

Coordinates with communications team members to develop electronic media kits for campus constituents.  Coordinates with communications team members to accomplish editing and dissemination of information such as Honor Rolls, Dean's lists, President's lists and Graduation lists.

Work on special projects, as assigned.

Community Relations:

Supervises, plans and coordinates arrangements for and media coverage of special events and scheduled activities both at the University and outside of it, collaborating as necessary with other organizations or University partners.

Coordinates media and special guest functions on campus and throughout the state.  Coordinates advance media notification, including media releases and news stories as well as interviews, for University
personnel, including legislative visits.

Coordinates news media, and public relations efforts for University outreach programs including ASUW.

Reviews institutional priorities twice a year with Director and establishes schedule of deliverables and deadlines.

Develops and maintains a monthly calendar of media events, both external and internal.

Plans and organizes annual trip to various Wyoming communities for new University faculty and for University outreach each fall and organizes the University's partnership with Cheyenne Frontier Days and Laramie Jubilee Days.

Develops relationships with and assists in special projects with the University's community partners and their committees, such as Chambers of Commerce and Poke Pride.

Responsible for understanding and using software programs needed in Institutional Communications for information storage and distribution.

Maintains speakers bureau and current contacts with community groups across Wyoming and coordinates scheduling speakers.  Coordinates with communication team members to develop electronic  media kits for campus constituents.  Coordinates with communications team members to accomplish dissemination of information such as Honor Rolls, Dean's lists, President's lists and Graduation lists.

Understands and is trained in sending emergency text alerts and University-wide emails in appropriate situations using both the text alert vendor and the University's email systems. 

Work on special projects, as assigned.

Supplemental Functions:

Stays current with industry changes in media relations.

Performs other duties, as assigned.

Working Conditions:

Routine office working conditions.  Exposed to electrical and video display terminal exposure routinely; hand and eye coordination with repetitive hand movement; and must be able to lift up to 25 pounds on a rare basis.

Authorized by Classification/Compensation, Human Resources

Employees may be requested to perform job-related tasks other than those specifically presented in this description. Participating in the University's hazardous waste minimization program is part of the job of each employee who uses (or may come in contact with) hazardous materials. Fair Labor Standards Act (exempt/non-exempt) is designated by position. University of Wyoming actively supports Americans with Disabilities Act and will consider reasonable accommodations.

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