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Classification Description|Employees Human Resources - Classification Compensation

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Classification Compensation
Campus: 139 Wyoming Hall
Mail: Dept 3422
1000 E University Ave
Laramie, WY 82071-2000
Phone: 307.766.2377
Fax: 307.766.5607
Office Hours
Regular: 8:00am - 5:00pm
Summer: 7:30am - 4:30pm
Monday - Friday

Classification Description

This is a description of a staff position at the University of Wyoming, not a job opening announcement. Current job openings can be found at the Prospective Employees page. The following statements are intended to describe the general nature and level of work being performed. They are not intended to be construed as an exhaustive list of all responsibilities required.

Coordinator, University Public Relations

Reports to: Designated Supervisor

UW Job Code: 3775

UW Job Family: 3D

SOC Code: 27-3031

Pay Grade: 21

Date: July 01, 2004

Job Purpose:

Coordinates and implements major public relations programs including planning, writing, editing, layout and production of newspaper, television, radio, and other media support or for publications; performs associated public relations functions; works independently, under very limited supervision.

Minimum Qualifications


Bachelor's Degree


2 years work-related experience

Required Licensure, Certification, Registration, or Other Requirements:


Knowledge, Skills, and Abilities

Knowledge of:

  • Journalism theory, concepts and practices.
  • Public relations and communication principles, media, direct mail, and marketing techniques.
  • Interviewing techniques, methods and practices.
  • Publishing procedures and requirements.
  • Project planning and project supervision theory, methods and practices.
  • Applicable university, federal and state rules and regulations.
  • News and publications media practices and procedures.
  • Writing and editing theory, practices and techniques.
  • Special events planning and detail coordination methods, techniques and practices.

Skills and Abilities to:

  • Communicate effectively and develop interpersonal relationships with diverse audiences.
  • Plan, organize, coordinate and supervise project work, from inception through completion.
  • Meet deadlines.
  • Make project decisions.
  • Promote public relations campaigns for the University.
  • Plan, organize and coordinate media activities and promotional events.
  • Basic, routine, and advanced creation, composition, and editing of publications and articles, with layout capability.
  • Work as a team member and foster a cooperative team environment.

Characteristc Duties and Responsibilities

Essential Functions:

Plan and implement comprehensive public relations campaigns through newspaper, television, radio, and other media support or through publications that are designed to promote scientific, technical, cultural or newsworthy events and activities including student recruitment and for promoting the University statewide.

Interview individuals and attend meetings to obtain information items for publication.

Coordinate and direct electronic media or publications efforts focusing on science, technology and informative news items.

Supervise, plan and coordinate special events and/or publications/news media projects as assigned.

Serve as editor for publications and proposals including highly technical materials and graphic designs.

Coordinate and direct photography sessions to support written materials.

Supplemental Functions:

May plan and organize the distribution of publications.

May assist and guide visiting media representatives and production crews as assigned.

Working Conditions:

No major sources of discomfort, standard office environment; regular exposure to video terminal displays.

Distinguishing Features:

Coordinator, Area Public Relations coordinates and assists in implementing area, department, and/or college public relations programs including planning, writing, editing, layout and production of news releases, brochures, pamphlets, leaflets, posters and other related communications, and planning and coordinating special public relations events.

Coordinator, University Public Relations coordinates, implements and promotes public relation campaigns and special events including planning, writing, editing, layout and production of newspaper, radio and television releases about and for the entire University.

Authorized by Classification/Compensation, Human Resources

Employees may be requested to perform job-related tasks other than those specifically presented in this description. Participating in the University's hazardous waste minimization program is part of the job of each employee who uses (or may come in contact with) hazardous materials. Fair Labor Standards Act (exempt/non-exempt) is designated by position. University of Wyoming actively supports Americans with Disabilities Act and will consider reasonable accommodations.

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