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Classification Description|Employees Human Resources - Classification Compensation

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Classification Compensation
Campus: 139 Wyoming Hall
Mail: Dept 3422
1000 E University Ave
Laramie, WY 82071-2000
Phone: 307.766.2377
Fax: 307.766.5607
Office Hours
Regular: 8:00am - 5:00pm
Summer: 7:30am - 4:30pm
Monday - Friday

Classification Description

This is a description of a staff position at the University of Wyoming, not a job opening announcement. Current job openings can be found at the Prospective Employees page. The following statements are intended to describe the general nature and level of work being performed. They are not intended to be construed as an exhaustive list of all responsibilities required.

Manager, Licensing & Marketing

Reports to: Designated Supervisor

UW Job Code: 3710

UW Job Family: 33

SOC Code: 11-2021

Pay Grade: 23

Date: May 01, 2007

Job Purpose:

Manages the trademark licensing programs for the University of Wyoming and the State of Wyoming by negotiating, writing, and implementing contracts with business entities; authorizes use of trademarks on commercial products; and protects the University's and State's commercial image and reputation; develops and implements marketing objectives and strategies.

Minimum Qualifications


Bachelor's Degree in Business Administration or a related field


3 years work-related experience

Required Licensure, Certification, Registration, or Other Requirements:


Knowledge, Skills, and Abilities

Knowledge of:

  • Federal, state and University regulations on product licensure.
  • Current and emerging industry requirements and practices in area of marketing expertise.
  • Trademark licensing programs for the University and the State of Wyoming.
  • Contract negotiation, writing, and implementation.
  • Proper trademark usage authorization for commercial products.
  • Trademark protection methods and techniques.
  • Royalty collection, including reporting, depositing, payments, etc.
  • Contract development, extension, modification, and termination processes and procedures.
  • E-commerce merchandising strategies.
  • E-commerce website development.
  • Computerized tracking systems and software used in recordkeeping.
  • Covert surveillance operations and investigations processes and procedures.
  • Marketing objective conceptualization, development, and implementation.

Skills and Abilities to:

  • Interpret federal, state and University regulations on product licensure.
  • Effectively communicate including negotiating, tact, and diplomacy skills.
  • Sufficiently operate a computer to perform organizational, management and record keeping functions.
  • Foster a cooperative work environment.
  • Manage projects and time under various timeline restrictions.
  • Manage financial and budgetary responsibilities.
  • Perform accounting functions.
  • Travel from location to location.
  • Develop and manage direct and indirect licensing programs to manufacturers or business entities.
  • Negotiate, write, authorize and issue licensing contracts.
  • Implement and manage contract compliance requirements.
  • Maintain concise and accurate records and generate reports.
  • Conceive, develop and implement e-commerce strategies.
  • Analyze data follow on computerized tracking system.
  • Administer and comply with policies and procedures for effective operations.
  • Collect data on distribution of products in commercial marketplace.
  • Supervise commercial use of trademarks and maintain all trademark registrations.
  • Conceptualize, develop, implement, and assess marketing objectives and strategies.

Characteristc Duties and Responsibilities

Essential Functions:

Develop and manage direct and indirect licensing programs for the University of Wyoming and the State of Wyoming to manufacturers or business entities by negotiating, writing, authorizing and issuing licensing contracts.

Implement and manage contract compliance requirements including produce and mail royalty collection reports; make regular royalty payment and deposits; extend, modify, or terminate contracts; conduct royalty reporting, trademark usage and insurance requirement audits; perform contract compliance reviews.

Approve/disapprove uses of University and State trademarks on commercial products and other commercial ventures.

Conceive, develop and implement e-commerce strategies related to merchandise sales of licensed products for the University and the State; direct the development of e-commerce web sites.

Analyze data flow on computerized tracking system of contractual records, financial information and inventory of sample products.

Administer and comply with policies and procedures for effective operations.

Travel to collect data on distribution of products in commercial marketplace; meet with and serve as liaison to retailers; organize and administer covert surveillance operations in investigations and resolve trademark infringement cases working with University legal counsel and the State of Wyoming's Attorney General's offices.

Supervise commercial use of University trademarks by University departments, organizations and individuals.

Conceptualize, develop and implement unit specific marketing objectives and strategies; create themes for promotional activities; determine and coordinate all marketing techniques and promotional materials.

Supplemental Functions:

Represent University at national and regional meetings and conferences, as directed.

Oversee distribution of excess royalty revenue.

Supervise and maintain all trademark registrations

Working Conditions:

No major sources of discomfort, standard office environment; routine travel required

Authorized by Classification/Compensation, Human Resources

Employees may be requested to perform job-related tasks other than those specifically presented in this description. Participating in the University's hazardous waste minimization program is part of the job of each employee who uses (or may come in contact with) hazardous materials. Fair Labor Standards Act (exempt/non-exempt) is designated by position. University of Wyoming actively supports Americans with Disabilities Act and will consider reasonable accommodations.

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