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Classification Description|Employees Human Resources - Classification Compensation

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Classification Compensation
Campus: 139 Wyoming Hall
Mail: Dept 3422
1000 E University Ave
Laramie, WY 82071-2000
Phone: 307.766.2377
Fax: 307.766.5607
Office Hours
Regular: 8:00am - 5:00pm
Summer: 7:30am - 4:30pm
Monday - Friday

Classification Description

This is a description of a staff position at the University of Wyoming, not a job opening announcement. Current job openings can be found at the Prospective Employees page. The following statements are intended to describe the general nature and level of work being performed. They are not intended to be construed as an exhaustive list of all responsibilities required.

Manager, Noncredit Programs/Marketing

Reports to: Designated Supervisor

UW Job Code: 3118

UW Job Family: 33

SOC Code: 11-2021

Pay Grade: 21

Date: December 01, 2008

Job Purpose:

Manager provides leadership for divisional strategic planning, development and marketing for Noncredit Programs in the Center for Conferences & Continuing Education including, but not limited to production of marketing materials for conferences, enrichment courses and promotions; assists with administrative duties and has signage authority in absence of Director

Minimum Qualifications


Bachelor's Degree


Two years work-related experience

Knowledge, Skills, and Abilities

Knowledge of:

  • Administrative leadership and strategic planning. 
  • Applicable federal, state, and University rules and regulations.
  • Organizational structure, workflow, and operating procedures, methods, and techniques.
  • Finance, accounting, budgeting and cost control and cost projection techniques.
  • Budget management and planning methods and techniques.
  • Office management principles and procedures.
  • Records maintenance policies and procedures.
  • Human resources concepts, practices, policies and procedures.
  • Supplies, equipment and/or services ordering and inventory control.
  • Hiring, training, supervision, and performance evaluation methods and practices.
  • Employee professional development methods and coaching techniques.
  • Project management principles, practices, and tools.
  • Effective communication methods, both orally and in writing.
  • Management principles and practices.
  • Multitasking, setting priorities, and graphic design methods and techniques.
  • Time management methods to meet conflicting and multiple deadlines.
  • Computer systems and software in use in area.

Skills and Abilities to:

  • Follow applicable federal, state, and University rules and regulations.
  • Prepare reports and graphic arts presentations.
  • Communicate effectively, both orally and in writing with a diverse range of individuals and constituencies.
  • Create computer and freehand graphic design for marketing variety of programs.
  • Identify target audiences and meet with clients and coordinators to discuss projects.
  • Research, analyze information, draw conclusions and make recommendations based on data and findings.
  • Perform marketing research.
  • Assist in scenario and strategic planning.
  • Interpret federal, state and University policies and procedures.
  • Make effective hiring recommendations.
  • Supervise, train, coach, and evaluate performance of assigned support staff.
  • Perform conflict resolutions.
  • Assist assigned staff with professional development.
  • Manage projects to meet demanding and conflicting deadlines.
  • Maintain thorough and accurate records.
  • Use computer systems, equipment, and software applicable to area.
  • Act as Director in her absence including signage authority.
  • Work as a team member and foster a cooperative work environment.

Characteristc Duties and Responsibilities

Essential Functions:

Formulates, implements and monitors marketing plan and goals for division of the Center for Conferences & Continuing Education including, but not limited to creation, composition, and editing of written materials for national and regional marketing campaigns.

Develops and administers budget for marketing function.

Compiles reports and completes assessment of project work; performs research on industry trends and current practice standards; identifies target audiences; performs editing of materials.

Assists the Director with scenario and strategic planning, forecasting, personnel issues and acts on her behalf in her absence.

Represents area at University and community functions and serves on internal and external committees.

Maintains effective communication with academic units, support units and other divisions within the Outreach School, as well as with professional business affiliations.

Develops and establishes marketing requirements and timelines for several conferences including meeting with clients and coordinators to discuss budgets, personnel needs, deadlines, and promotional activities.

Designs and produces marketing materials including, but not limited to brochures, flyers, logos, program books, HTMLs, abstracts, print advertisements, t-shirts, mugs, and the like.

Works closely with printers and vendors to ensure quality and timely delivery of printed promotional materials.

Approves all marketing expenditures for conferences.

Interviews, makes hiring recommendations, and supervises benefited support staff and student workers.

Manages layouts and production of Community Enrichment Program catalogs three times annually.

Creates avenues for needs assessments by coordinating and leading focus groups.

Responsible for meeting underwriting revenue projections to offset printing expenditures.

Maintains billing records for underwriters and monitors and approves vendor bills.

Maintains compliance with University graphic standards; determines timelines for instructors and coordinators to develop class descriptions to ensure printing and delivery times will be met.

Assist with securing funding for children's scholarship program.

Supplemental Functions:

Assists coordinators with offsite conferences.

Collaborates with marketing personnel in Dean of Outreach's office.

Working Conditions:

Indoor/office environment. Not exposed to any hazardous work conditions.

Authorized by Classification/Compensation, Human Resources

Employees may be requested to perform job-related tasks other than those specifically presented in this description. Participating in the University's hazardous waste minimization program is part of the job of each employee who uses (or may come in contact with) hazardous materials. Fair Labor Standards Act (exempt/non-exempt) is designated by position. University of Wyoming actively supports Americans with Disabilities Act and will consider reasonable accommodations.

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