This is a description of a staff position at the University of Wyoming, not a job opening announcement. Current job openings can be found at the Prospective Employees page. The following statements are intended to describe the general nature and level of work being performed. They are not intended to be construed as an exhaustive list of all responsibilities required.
Reports to: Designated Supervisor
UW Job Code: 3118
UW Job Family: 33
SOC Code: 11-2021
Pay Grade: 21
Date: December 01, 2008
Formulates, implements and monitors marketing plan and goals for division of the Center for Conferences & Continuing Education including, but not limited to creation, composition, and editing of written materials for national and regional marketing campaigns.
Develops and administers budget for marketing function.
Compiles reports and completes assessment of project work; performs research on industry trends and current practice standards; identifies target audiences; performs editing of materials.
Assists the Director with scenario and strategic planning, forecasting, personnel issues and acts on her behalf in her absence.
Represents area at University and community functions and serves on internal and external committees.
Maintains effective communication with academic units, support units and other divisions within the Outreach School, as well as with professional business affiliations.
Develops and establishes marketing requirements and timelines for several conferences including meeting with clients and coordinators to discuss budgets, personnel needs, deadlines, and promotional activities.
Designs and produces marketing materials including, but not limited to brochures, flyers, logos, program books, HTMLs, abstracts, print advertisements, t-shirts, mugs, and the like.
Works closely with printers and vendors to ensure quality and timely delivery of printed promotional materials.
Approves all marketing expenditures for conferences.
Interviews, makes hiring recommendations, and supervises benefited support staff and student workers.
Manages layouts and production of Community Enrichment Program catalogs three times annually.
Creates avenues for needs assessments by coordinating and leading focus groups.
Responsible for meeting underwriting revenue projections to offset printing expenditures.
Maintains billing records for underwriters and monitors and approves vendor bills.
Maintains compliance with University graphic standards; determines timelines for instructors and coordinators to develop class descriptions to ensure printing and delivery times will be met.Assist with securing funding for children's scholarship program.
Assists coordinators with offsite conferences.
Collaborates with marketing personnel in Dean of Outreach's office.
Indoor/office environment. Not exposed to any hazardous work conditions.
Authorized by Classification/Compensation, Human Resources
Employees may be requested to perform job-related tasks other than those specifically presented in this description. Participating in the University's hazardous waste minimization program is part of the job of each employee who uses (or may come in contact with) hazardous materials. Fair Labor Standards Act (exempt/non-exempt) is designated by position. University of Wyoming actively supports Americans with Disabilities Act and will consider reasonable accommodations.