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Classification Description|Employees Human Resources - Classification Compensation

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Classification Compensation
Campus: 139 Wyoming Hall
Mail: Dept 3422
1000 E University Ave
Laramie, WY 82071-2000
Phone: 307.766.2377
Fax: 307.766.5607
Office Hours
Regular: 8:00am - 5:00pm
Summer: 7:30am - 4:30pm
Monday - Friday

Classification Description

This is a description of a staff position at the University of Wyoming, not a job opening announcement. Current job openings can be found at the Prospective Employees page. The following statements are intended to describe the general nature and level of work being performed. They are not intended to be construed as an exhaustive list of all responsibilities required.

Marketing Associate

Reports to: Designated Supervisor

UW Job Code: 3700

UW Job Family: 33

SOC Code: 27-3031

Pay Grade: 17

Date: $_DateTool.format('MMMM dd, yyyy', $date)

Job Purpose:

Assist in coordination and development of marketing/promotional efforts for designated area; and design and produce text and graphics for promotional materials. 

Minimum Qualifications


Associate's Degree


2 years work-related experience

Knowledge, Skills, and Abilities

Knowledge of:

  • Marketing principles, practices, concepts, methodology and techniques.
  • Graphic design, layout and production.
  • Computer and desktop publishing techniques.
  • Advertising and promotion principles, practices, concepts, methodology and techniques.
  • Data management and tracking.

Skills and Abilities to:

  • Operate computers to design graphics and other printed material.
  • Demonstrate artistic and creative skills, while meeting deadlines.
  • Adjust focus, identify and distinguish between colors, and judge distance and spatial relationships.
  • Communicate effectively, both orally and in writing.
  • Organizing resources and establish priorities.
  • Develop, plan, and implement short- and long-range goals.
  • Supervise and train staff, including organizing, prioritizing, and scheduling work assignments.
  • Use personal computers and related software applications.
  • Work as a team member and foster a cooperative team environment.

Characteristc Duties and Responsibilities

Essential Functions:

Assist in the coordination of marketing campaigns and graphics for promotional materials for a designated area which may include drafting press releases for print, radio, and TV contacts.

Update departmental website by posting press releases, updating events, etc.

Design and produce promotional materials by using creative and technical abilities to include the use of computers and desktop publishing techniques.

Assist with development of and handle distribution of print materials.

May perform research and make recommendations on promotional strategy for department.

Supplemental Functions:

Assist supervisor or independently give presentations.

May assist in drafting and distributing schedules of events.

Establish and maintain documentation/records.

May attend programs and events to assist and support the department.

Working Conditions:

No major sources of discomfort, standard office environment.

Authorized by Classification/Compensation, Human Resources

Employees may be requested to perform job-related tasks other than those specifically presented in this description. Participating in the University's hazardous waste minimization program is part of the job of each employee who uses (or may come in contact with) hazardous materials. Fair Labor Standards Act (exempt/non-exempt) is designated by position. University of Wyoming actively supports Americans with Disabilities Act and will consider reasonable accommodations.

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