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Classification Description

Employees Human Resources - Classification Compensation

Classification Description

This is a description of a staff position at the University of Wyoming, not a job opening announcement. Current job openings can be found at the Prospective Employees page. The following statements are intended to describe the general nature and level of work being performed. They are not intended to be construed as an exhaustive list of all responsibilities required.

Publication Designer

Reports to: Designated Supervisor

UW Job Code: 3777

UW Job Family: 3D

SOC Code: 27-1024

Pay Grade: 20

Date: July 01, 2008

Job Purpose:

Serves as art director and selects, edits and/or prepares materials for University proposals or publications for a designated division.

Minimum Qualifications


Bachelor's degree


1 year of work-related experience

Required Licensure, Certification, Registration, or Other Requirements:


Knowledge, Skills, and Abilities

Knowledge of:

  • Design techniques, tools, processes, and principles involved in production of institutional publications.
  • State of the art graphic design computer software including, but not limited to, text management, image creation, scanning, and text and image layout programs, including Adobe In-Design, PhotoShop, PageMaker, Illustrator, and MS Excel, Word and other office programs.
  • Page layout set-up and publications processes through pre-press stages.
  • Advertising, magazine publication or marketing communications.
  • Offset printing, publishing and/or graphics art procedures and related computer software.
  • The principles and techniques of graphic composition, typography, and color theory.
  • The principles and practices involved in graphic presentation of statistical, scientific, and historic information, and other informational subject matter.
  • Various styles of drawing charts and graphs, and methods of production.
  • The techniques of typography involving spacing, arrangement, margin, tone and color.
  • Contrast and techniques of third dimension in poster design and in other presentations.
  • The methods of calculating proportions and percentages, plotting by scale or geometry.
  • Embossing, die cutting, bindery and other special techniques used in publications for booklets and pamphlets.
  • The methods of graphic and print production, the relative effectiveness and efficiencies of certain methods of production, and their related costs.
  • Web design software, methods and techniques.

Skills and Abilities to:

  • Review, analyze and graphically convey complex information to a variety of audiences.
  • Communicate effectively, both verbally and in writing.
  • Creatively design and implement a variety of communication materials.
  • Meet various deadlines in a time-restricted environment.
  • Follow complex oral and written directions.
  • Adapt and graphically present various types of information.
  • Produce freehand illustrations and mechanical letter work.
  • Select and use various artists' inks, oils, colors, watercolors for effective presentation of work.
  • Apply color theory in selecting effective color schemes for charts, graphs, maps, and posters.
  • Use drawing instruments and other artistic tools effectively.
  • Interpret the basic principles and ideas of various subjects into graphic representation.
  • Compose attractive and informative exhibits and displays.
  • Maintain, configure, and troubleshoot computer as it relates to graphic arts production.
  • Maintain records, and digital databases, prepare reports and write correspondence related to the work.
  • Maintain favorable public relations.
  • Adapt new technology and methods to enhance program effectiveness.
  • Foster a cooperative work environment.
  • Design and/or redesign websites.
  • Supervise the projects of others.

Characteristic Duties and Responsibilities

Essential Functions:

Design, review, evaluate, and edit materials, proposals or publications, as directed.

Works independently and with others to develop ideas for illustrating magazine articles, features and departments and to acquire, assign and integrate photographs and artist's illustrations.

Determine look and feel of the theme for publications, proposals, or articles; gather related materials.

Organize materials; plan and implement overall and individual page layouts through the pre-press stage including illustration, typography, design, hi-resolution scanning and color correction for offset proofing and printing; prepare/determine specifications including type, ink, and paper stock.

Review final proof independently and with others to detect errors and indicate corrections.

Supervise creative aspects of contract design work for publications including photography, typesetting, halftones, and four-color separations or electronic scans.

Redesign/design websites, as directed, to reflect communication goals and meet current best practices.

Design through pre-press stage major recruiting and institutional publications; works as a team member with other Publications staff.

Supplemental Functions:

Lays out biweekly newspaper.

Develop budget recommendations and monitor expenditures.

Prepare cost estimates.

Performs other public relations functions, as directed.

Working Conditions:

No major sources of discomfort, standard office environment. Regular exposure to video terminal displays.

Authorized by Classification/Compensation, Human Resources

Employees may be requested to perform job-related tasks other than those specifically presented in this description. Participating in the University's hazardous waste minimization program is part of the job of each employee who uses (or may come in contact with) hazardous materials. Fair Labor Standards Act (exempt/non-exempt) is designated by position. University of Wyoming actively supports Americans with Disabilities Act and will consider reasonable accommodations.

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