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Classification Description

Employees Human Resources - Classification Compensation

Classification Description

This is a description of a staff position at the University of Wyoming, not a job opening announcement. Current job openings can be found at the Prospective Employees page. The following statements are intended to describe the general nature and level of work being performed. They are not intended to be construed as an exhaustive list of all responsibilities required.

Web Site Designer/Developer, Senior

Reports to: Designated Supervisor

UW Job Code: 3090

UW Job Family: 38

SOC Code: 11-3021

Pay Grade: 23

Date: September 01, 2010

Job Purpose:

Designs and develops visual and audio content for University public and internal online vehicles that support University marketing initiatives.

Minimum Qualifications


Bachelor's degree in Computer Science, Graphic Design or similar field


4 years of professional work-related experience

Knowledge, Skills, and Abilities

Knowledge of:

  • Computer Science theory, methods and techniques.
  • Demonstrated leadership practices, methods and principles.
  • Communication methods and practices.
  • Supervision methods and techniques.
  • Project management methods and techniques.
  • Time management techniques.
  • Emerging computer technology trends for web site development.
  • Web site standards and best practices.
  • Flash and Action Script or similar web programming.
  • Applications such as Photoshop, Illustrator, JavaScript, AJAX, Final Cut Pro or similar Non-linear editing software.
  • Online video formats.
  • Web typography.
  • Interface design.
  • Web usability with different media applications and web publishing workflow.
  • Multi-format content publishing and syndication including RSS and podcasts.
  • Graphic standards and University Brand Standards.
  • Document institutional web changes and modifications
  • Basic research methods and cost estimating techniques.
  • Web site technology, principles and best practices.
  • Troubleshooting methods for various media used on web site (visual and audio).
  • Advanced level of understanding of computers, software, hardware, and web site applications such as HTML, flash, and code stylesheets (CSS).
  • Applicable University, federal and state rules and regulations.
  • Report and documentation development methods and techniques.
  • Writing and editing theory, practices and techniques.
  • Applicable computer applications and systems used in area.
  • Prioritization and scheduling of workload assignments.
  • Strategic planning and marketing methods.
  • Teamwork and collaboration methods.

Skills and Abilities to:

  • Communicate effectively with diverse audiences, both orally and in writing.
  • Work within a Cascade Server CMS environment.
  • Design and develop visual and audio content for University public and internal online vehicles supporting marketing initiatives.
  • Document changes and modifications to institutional web site.
  • Consult with and advise faculty, staff, students and others on web site technology and development support.
  • Train individuals and teach group workshops on web site development.
  • Translate technical web technology into understandable information for non-technical audiences.
  • Use leadership methods and advanced level of understanding of web technology information to communicate effectively with University employees.
  • Plan, organize, and manage institutional web development.
  • Develop and publish institutional web pages to ensure brand consistency and marketing effectiveness.
  • Create engaging, user-focused designs and presentations.
  • Multi-task and meet deadlines.
  • Adapt to and learn new web or web media technologies.
  • Demonstrate outstanding attention to detail.
  • Implement consistent brand standards throughout designs.
  • Supervise, train and lead team of interns.
  • Manage multiple projects with conflicting deadlines.
  • Accept direction for project changes and requirements.
  • Research emerging web site technology and recommend methods to improve processes.
  • Stay current with evolving web technology and other web media.
  • Troubleshoot institutional web site problems and resolve issues, as assigned.
  • Work as a team member and foster a cooperative, collaborative work environment.

Characteristic Duties and Responsibilities

Essential Functions:

Designs and develops institutional web site using HTML, flash, and code stylesheets (CSS) for University use.

Performs web work within a Cascade Server CMS environment.

Develops rich media content using programs such as Final Cut Pro and other similar programs for institutional web site and external online channels such as Flickr, Facebook, LinkedIN, YouTube, and the like; utilizes scripting to leverage third party applications.

Oversees institutional web pages to ensure brand consistency and marketing effectiveness.

Develops print and interactive online training materials, and provides assistance to units through individual training and group workshops.

Ensures all web site designs follow the UW Brand Standards Manual and have compatibility with the Content Management System.

Provides direct supervision to internal web stie interns and guidance to unit web site managers and authors.

Develops and publishes institutional pages within the web site including copy, profiles, photography and video.

Troubleshoots web site layout and rich media performance issues and directs issues to units for resolution.

Tests web page and rich media designs to optimize performance and track web site effectiveness through google analytics.

Designs and develops print publications and identities/logos utilizing Adobe Creative Suite (CS4/CS5) or similar program.

Participates in institutional brand and marketing discussions, concept discussions, and strategy planning.

Works as a team leader and fosters a cooperative work environment.

Supplemental Functions:

Keep current with new web site trends, evaluates web site technology, and makes recommendations to improve processes.

Provides direct supervision over interns.

Working Conditions:

Routine office environment. Exposed to video display terminal exposure regularly; exposed to electrical safety hazards rarely; hand and eye coordination with repetitive hand movement regularly; and may lift up to 50 pounds rarely.

Authorized by Classification/Compensation, Human Resources

Employees may be requested to perform job-related tasks other than those specifically presented in this description. Participating in the University's hazardous waste minimization program is part of the job of each employee who uses (or may come in contact with) hazardous materials. Fair Labor Standards Act (exempt/non-exempt) is designated by position. University of Wyoming actively supports Americans with Disabilities Act and will consider reasonable accommodations.

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