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Classification Description|Employees Human Resources - Classification Compensation

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Classification Compensation
Campus: 139 Wyoming Hall
Mail: Dept 3422
1000 E University Ave
Laramie, WY 82071-2000
Phone: 307.766.2377
Fax: 307.766.5607
Office Hours
Regular: 8:00am - 5:00pm
Summer: 7:30am - 4:30pm
Monday - Friday

Classification Description

This is a description of a staff position at the University of Wyoming, not a job opening announcement. Current job openings can be found at the Prospective Employees page. The following statements are intended to describe the general nature and level of work being performed. They are not intended to be construed as an exhaustive list of all responsibilities required.

Website Strategist

Reports to: Director, Institutional Marketing

UW Job Code: 3014

UW Job Family: 38

SOC Code: 15-1099

Pay Grade: 25

Date: September 01, 2009

Job Purpose:

Manages the design, development and maintenance of the University of Wyoming website; hires, trains, supervises and coaches assigned support staff; and participates in special projects.

Minimum Qualifications


Bachelor's Degree


5 years related work experience

Knowledge, Skills, and Abilities

Knowledge of:

  • Applicable University, state, and federal regulations.
  • University policies and procedures.
  • Applicable computer and related programs in use in area (such as HTML, CSS, XML, PHP, MySQL, JavaScript, ASP, .net, and Oracle; PowerPoint; Flash; Adobe PhotoShop, Paint Shop Pro, Front Page, Content Management Programs) and other special graphic, media and web software.
  • Intranet and Internet methods and techniques.
  • Computer programming procedures and languages.
  • Principles and procedures of integrated website structure and design.
  • Electronic filing systems and document archives.
  • Computer graphics development and layout.
  • Communication methods, both verbal and written.
  • Report development methods.
  • Budget management methods.
  • Time management methods and techniques to meet demanding and conflicting deadlines.
  • Organization, prioritization, scheduling and project management method and techniques.
  • Leadership and teamwork methods and techniques.
  • Supervisory and coaching methods and techniques.
  • Project supervision methods and techniques.
  • Graphics standards.

Skills and Abilities to:

  • Follows applicable University, state, federal, and department policies and procedures.
  • Hires, trains and supervises assigned support staff.
  • Problem solves and resolves conflicts while performing development/design and planning
  • Provide leadership for projects involving University website.
  • Plan effective and organized website(s).
  • Design/maintain web links.
  • Troubleshoot, run tests, analyze and resolve web site problems.
  • Evaluate and enhance website performance.
  • Provide graphic support.
  • Develop policy recommendations related to web site development and usage.
  • Translate technical information into user-friendly program documentation.
  • May assist with training others on web site technology including developing user manuals and other documentation.
  • Work effectively with a wide range of constituencies in a diverse community.
  • Work independently and as a team.
  • Proofread and edit.
  • Use computerized page layout and design software.
  • Evaluate new and evolving website technologies.
  • Work as a team member and promote cooperation.

Characteristc Duties and Responsibilities

Essential Functions:

Manages the design, development and maintenance of the University of Wyoming (UW) website.

Ensures the UW websites adhere to University standards for design, function and content; executes quality control to ensure website is current and that links are operational.

Determines standards and style for design capabilities to ensure a high level of design and coding efficiency consistent with current and future standards and trends.

Produces and maintains technical documentation describing interface design and implementation; produces user manuals.

Develops workflow for the campus community, and ensures website "Best Practices" and ADA standards.

Develops and manages social media technologies; develops flash and interactive graphics; and develops a variety of multimedia presentations.

Work sdirectly with Information Technologies and UW contractors on design, development and workflow.

Supplemental Functions:

Assists with special or other projects, as assigned.

Performs other duties, as assigned.

Working Conditions:

Standard indoor office working conditions.  Exposed to terminal display hazards regularly; repetitive hand movements frequently; and lifts up to 25 pounds rarely.

Authorized by Classification/Compensation, Human Resources

Employees may be requested to perform job-related tasks other than those specifically presented in this description. Participating in the University's hazardous waste minimization program is part of the job of each employee who uses (or may come in contact with) hazardous materials. Fair Labor Standards Act (exempt/non-exempt) is designated by position. University of Wyoming actively supports Americans with Disabilities Act and will consider reasonable accommodations.

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