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Management & Marketing

Stacey Menzel Baker

Professor of Marketing & Sustainable Business Practices

Ph.D., University of Nebraska - Lincoln
M.B.A., University of Nebraska - Lincoln
B.S., University of Nebraska - Lincoln

Consumer Attachments, Vulnerability, and Resilience
Symbolic and Experiential Consumption
Marketing and Society
Transformative Consumer Research
Sustainable Business Practices 

PhD - Marketing, Policy, & Social Change
MBA - Marketing Management
Undergraduate - Consumer Behavior
Undergraduate - Customer Experience Management

Selected Professional Activities and Honors

Editor - Journal of Public Policy & Marketing, Spring 2009 Special Issue on Consumption Constraints

Associate Editor - Journal of Public Policy & Marketing

Editorial Review Board Member - Journal of Advertising, Journal of Consumer Behaviour, Journal of Macromarketing, Journal of Public Policy & Marketing

Editorial Policy Board Member - Journal of Macromarketing

Transformative Consumer Research Advisory Board Member

Governor Geringer Scholar, University of Wyoming, 2005-2008

Selected Publications
Baker, Stacey Menzel and Marlys Mason (2012), "Toward a Process Theory of Consumer Vulnerability and Resilience: Illuminating its Transformative Potential," in Transformative Consumer Research for Global Welfare:  Reviews and Frontiers, eds. David Mick, Simone Pettigrew, Connie Pechmann, and Julie Ozanne, Taylor & Francis/Routledge

Linda Scott, Jerome D. Williams, Stacey Menzel Baker, Jan Brace-Govan, Hillary Downey, Anne-Marie Hakstian, Geraldine Rosa Henderson, Peggy Sue Loroz, and Dave Webb, (2011), "Beyond Poverty: Social Justice in the Global Marketplace,"  Journal of Public Policy & Marketing, in press

Baker, Stacey Menzel (2009), "Vulnerability and Resilience in Natural Disasters: A Marketing and Public Policy Perspective," Journal of Public Policy & Marketing, 28 (Spring), 114-123.

Baker, Stacey Menzel, David M. Hunt, and Terri L. Rittenburg. 2007. "Consumer Vulnerability as a Shared Experience: Tornado Recovery Process in Wright, Wyoming," Journal of Public Policy & Marketing, 26 (Spring), 114-123.

Baker, Stacey Menzel, Jonna Holland, and Carol Kaufman-Scarborough (2007), "Perceptions of ‘Welcome' in Retail Settings: A Critical Incident Study of Experiences of Consumers with Disabilities," The Journal of Services Marketing, 21 (3), 160-173.

Baker, Stacey Menzel (2006), "Consumer Normalcy: Understanding the Value of Shopping Through Narratives of Consumers with Visual Impairments," Journal of Retailing, 82 (1), 37-50. 

Baker, Stacey Menzel, Susan Schultz Kleine, and Heather E. Bowen (2006), "On the Symbolic Meaning of Souvenirs for Children," Research in Consumer Behavior, 10, Russell W. Belk (ed.), 213-252.

Baker, Stacey Menzel, James W. Gentry, and Terri L. Rittenburg. 2005. "Building Understanding of the Domain of Consumer Vulnerability," Journal of Macromarketing, special issue on consumer vulnerability, Edited by Ronald Paul Hill, pp. 128-139.  

Kaufman-Scarborough, Carol and Stacey Menzel Baker. 2005. "Do People with Disabilities Belive the ADA Has Served Their Consumer Interests?" Journal of Consumer Affairs, 39 (Summer), 1-26.

Baker, Stacey Menzel, Carol M. Motley, and Geraldine R. Henderson (2004), "From Despicable to Collectible: Exploring Collective Memories for and the Value of Black Advertising Memorabilia," Journal of Advertising, 33 (Fall), 37-50.

Kleine, Susan Schultz and Stacey Menzel Baker (2004), "An Integrative Review of Material Possession Attachment," Academy of Marketing Science Review [Online] 2004 (1)

Motley, Carol M., Geraldine R. Henderson, and Stacey Menzel Baker (2003), "Exploring Collective Memories Associated with African-American Advertising Memorabilia: The Good, the Bad, and the Ugly," Journal of Advertising, March, 47-58.

Baker, Stacey Menzel and Carol Kaufman-Scarborough (2001), "Marketing and Public Accommodation: A Retrospective on the Americans with Disabilities Act," Journal of Public Policy & Marketing, 20 (Fall), 297-304.

Baker, Stacey Menzel, Debra Lynn Stephens, and Ronald Paul Hill (2001), "Marketplace Experiences of Consumers with Visual Impairments Beyond the Americans with Disabilities Act," Journal of Public Policy and Marketing, 20 (Fall), 215-224.

Holland, Jonna, and Stacey Menzel Baker (2001), "Customer Participation in Creating Site Brand Loyalty," Journal of Interactive Marketing, 34-45.

Okleshen, Cara, Stacey Menzel Baker, and Robert A. Mittelstaedt (2001), "Santa Claus Doesn't Just Deliver Toys: Advertising's Commercialization of Collective Memory," Consumption, Markets, and Culture, 4 (3), 207-240.

(307) 766-3734 | BU 392 Office Hours Tues & Thurs 1:30pm-3:00pm or by appointment

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