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Management & Marketing

Kent Drummond

Associate Professor

Ph.D., University Texas at Austin
M.B.A., Northwestern University
B.A., Stanford University


Teaching Interests
Postmodern Consumer Research
Integrated Marketing
Professional Selling


Consumption and Gender Semiotics
Marketing Advertising in Fashion and the Performing Arts


Selected Publications
Drummond, K. (In press). Shame, Redemption, Consumption: Reflections on a Tour of Graceland.  Accepted for publication in Consumption, Markets, and Culture.

Drummond, K. (Revise and re-submit). Here, There, and Everywhere: (Re)-Consuming the Beatles in the Early 21st Century. Consumption, Markets, and Culture.

Drummond, K. (In preparation). Gender and Performance in Las Vegas. Journal of Consumer Culture.

Drummond, K. (In preparation). High-Culture and Low-Culture Performances of Three Cultural Phenomena. Journal of Consumer Research.

Drummond, K. (2006). From Museum to Marketplace: Consuming Caravaggio. Marketing Theory, 6(1), 85-105.

Drummond, K. (2006). Climbing a Stairway to Heaven: Led Zeppelin's Celtic Embrace.  Journal of Strategic Marketing, 14, 35-43.

(307) 766-3183 | BU 337

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