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Management & Marketing

John Mittelstaedt

COB Interim Dean, Professor of Marketing

Ph.D., University of Iowa 
M.T.S., Harvard Divinity School
B.A., Saint Olaf College


Teaching Interests:
Marketing Strategy
Sustainable Business Practices


Areas of Expertise:
Marketing and Sustainability
Marketing and Development


John Mittelstaedt is Professor of Marketing and Interim Dean of the College of Business at the University of Wyoming.  Prior to joining UW, John taught at Clemson University and the University of Iowa, and has served as a visiting scholar at the University of Nebraska, the University of Notre Dame, and the Academy of International Economic Affairs.  In addition, he serves as an executive program facilitator for companies like Baldor and Michelin, where he has provided executive development in the United States, Mexico, Canada and Taiwan.  He holds a Bachelor of Arts in physics from Saint Olaf College (1986), a Master of Theological Studies from Harvard Divinity School (1989), and a Ph.D. in Marketing from the University of Iowa (1995). 

John's research is in the areas of cultural, legal and geographic influences in marketing, sustainable marketing practices, marketing strategy and macromarketing theory.  He serves on the editorial boards of the Journal of Public Policy & Marketing, the Academy of Marketing Science Review, and the Journal of Macromarketing, is Past President of the Macromarketing Society, and served on the board of the American Marketing Association's Marketing and Society Special Interest Group. 


Selected Publications:
Mittelstaedt, John D., William E. Kilbourne and Clifford J. Shultz II (forthcoming), “Macromarketing Approaches to Thought Development in Positive Marketing: Two Perspectives on a Research Agenda for Positive Marketing Scholars,” accepted for publication in the Journal of Business Research.  This paper also won the “Best Positive Marketing Paper Award” at the Second Annual Conference for Positive Marketing, Fordham University, January, 2013.

Mittelstaedt, John D., Clifford J. Shultz II, William E. Kilbourne and Mark Peterson (2014), “Sustainability as Megatrend: Two Schools of Macromarketing Thought,” Journal of Macromarketing 34 (3): forthcoming.

Leary, R. Bret, Richard J. Vann and John D. Mittelstaedt, Patrick E. Murphy and John Sherry, Jr. (2014), “The Role of Perceived Marketplace Influence on Sustainable Consumption Behavior: An Empirical Inquiry,” Journal of Business Research, 67 (9): 1953-1958.

Upadyaya, Shikha, Sonia Camacho, Courtney Baker, Richard Vann, R. Bret Leary, John D. Mittelstaedt and Jose Rosa (2014), “Subsistence Consumer-Merchant Marketplace Deviance in Marketing Systems: Antecedents, Implications and recommendations, Journal of Macromarketing, 34 (2): 145-159.

Kilbourne, William E. and John D. Mittelstaedt (2012), “From Profligacy to Sustainability: Can You Get There From Here?” in Transformative Consumer Research for Personal and Collective Well-Being, edited by David Mick, Simone Pettigrew, Cornelia Pechmann and Julie Ozanne. New York: Routledge, pp. 283-300.

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