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Management & Marketing

John Mittelstaedt

Professor of Marketing

Ph.D., University of Iowa 
M.T.S., Harvard Divinity School
B.A., Saint Olaf College


Teaching Interests:
Marketing Strategy
Sustainable Business Practices


Areas of Expertise:
Marketing and Sustainability
Marketing and Development


John Mittelstaedt is Professor of Marketing and former Interim Dean of the College of Business at the University of Wyoming.  Prior to joining UW, John taught at Clemson University and the University of Iowa, and has served as a visiting scholar at the University of Nebraska, the University of Notre Dame, and the Academy of International Economic Affairs.  In addition, he serves as an executive program facilitator for companies like Baldor and Michelin, where he has provided executive development in the United States, Mexico, Canada and Taiwan.  He holds a Bachelor of Arts in physics from Saint Olaf College (1986), a Master of Theological Studies from Harvard Divinity School (1989), and a Ph.D. in Marketing from the University of Iowa (1995). 

John's research is in the areas of cultural, legal and geographic influences in marketing, sustainable marketing practices, marketing strategy and macromarketing theory.  He serves on the editorial boards of the Journal of Public Policy & Marketing and the Journal of Macromarketing, is Past President of the Macromarketing Society, and served on the board of the American Marketing Association's Marketing and Society Special Interest Group. 


Selected Publications:

Mittelstaedt, John D. (2015), “The Trademark Dilution Revision Act and the Management of Brands,” Loyola University Conference on Brands,” in Brands, Competition Law and IP, edited by Devin R. Desai, Ioannis Lianos and Spencer W. Waller. Cambridge University Press.

Mittelstaedt, John D., William E. Kilbourne and Clifford J. Shultz II (2015), “Macromarketing Approaches to Thought Development in Positive Marketing: Two Perspectives on a Research Agenda for Positive Marketing Scholars,” Journal of Business Research, available online at  (This paper also won the “Best Positive Marketing Paper Award” at the Second Annual Conference for Positive Marketing, Fordham University, January, 2013)

Krush, Michael*, Julie Pennington*, Aubrey Fowler* and John D. Mittelstaedt (2015), “Positive Marketing Through Alternative Forms of Exchange: Understanding the Freecycle Online Community,” Journal of Business Research, available online at 

Mittelstaedt, John D., Clifford J. Shultz II, William E. Kilbourne and Mark Peterson (2014), “Sustainability as Megatrend: Two Schools of Macromarketing Thought,” Journal of Macromarketing, 34 (3): 253-264. (Lead article on special issue on Sustainability as Megatrend; This article won the 2015 Charles C. Slater Award for best article in Volumes 33 and 34 of the Journal of Macromarketing)

Baker, Stacey Menzel, Ronald Paul Hill, Courtney Nations Baker* and John D. Mittelstaedt (2014), “Improvisational Provisioning in Disaster: Mechanisms and Meanings in Ad Hoc Exchange Systems in Community,” Journal of Macromarketing, 35 (3): 334-352.

Leary, R. Bret*, Richard J. Vann*, John D. Mittelstaedt, Patrick E. Murphy and John Sherry, Jr. (2014), “The Role of Perceived Marketplace Influence on Sustainable Consumption Behavior: An Empirical Inquiry,” Journal of Business Research, 67 (9): 1953-1958.

Upadyaya, Shikha*, Sonia Camacho, Courtney Baker*, Richard Vann*, R. Bret Leary*, John D. Mittelstaedt and Jose Rosa (2014), “Subsistence Consumer-Merchant Marketplace Deviance in Marketing Systems: Antecedents, Implications and recommendations,” Journal of Macromarketing, 34 (2): 145-159.


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