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Management & Marketing

John Mittelstaedt

COB Dean, Professor of Marketing

Ph.D., University of Iowa 
M.T.S., Harvard Divinity School
B.A., Saint Olaf College

 

Teaching Interests:
Marketing Strategy
Sustainable Business Practices

 

Areas of Expertise:
Marketing and Sustainability
Marketing and Development
Macromarketing

 

John Mittelstaedt is Professor of Marketing and Chair of the Department of Management and Marketing at the University of Wyoming.  Prior to joining UW, John taught at Clemson University and the University of Iowa, and has served as a visiting scholar at the University of Nebraska, the University of Notre Dame, and the Academy of International Economic Affairs.  In addition, he serves as an executive program facilitator for companies like Baldor and Michelin, where he has provided executive development in the United States, Mexico, Canada and Taiwan.  He holds a Bachelor of Arts in physics from Saint Olaf College (1986), a Master of Theological Studies from Harvard Divinity School (1989), and a Ph.D. in Marketing from the University of Iowa (1995). 

John's research is in the areas of cultural, legal and geographic influences in marketing, sustainable marketing practices, marketing strategy and macromarketing theory.  He serves on the editorial boards of the Journal of Public Policy & Marketing, the Academy of Marketing Science Review, and the Journal of Macromarketing, is Past President of the Macromarketing Society, and served on the board of the American Marketing Association's Marketing and Society Special Interest Group. 

 

Selected Publications:
Kilbourne, William E. and John D. Mittelstaedt (2011), “From Profligacy to Sustainability: Can You Get There From Here?” in Transformative Consumer Research for Personal and Collective Well-Being, edited by David Mick, Simone Pettigrew, Cornelia Pechmann and Julie Ozanne. New York: Routledge, pp. 238-300.

Mittelstaedt, John D., Charles R. Duke and Robert A. Mittelstaedt (2009), “American Healthcare Choices and the Constrained Consumer: A Marketing Systems Perspective on Access and Assortment in Healthcare,” the Journal of Public Policy & Marketing, 28(1), pp 95-101.

Garmestani, Ahjond S., Craig R. Allen, C.M. Gallagher and John D. Mittelstaedt (2007), “Departures from Gibrat’s Law, Discontinuities and City Size Distributions,” Urban Studies, 44(10), pp. 1997-2007.

Mittelstaedt, John D. (2007), “Marketing and Public Policy in the Face of Catastrophe,” Journal of Marketing & Public Policy, Spring, 2007, pp. 4-5.

Mittelstaedt, John D., William E. Kilbourne and Robert A. Mittelstaedt (2006), “Macromarketing as Agorology: Macromarketing Theory and the Study of the Agora,” Journal of Macromarketing, 26(2), pp. 131-142.

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