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Management & Marketing

Kelly Tian

Professor of Marketing & Sustainable Business Practices
Graduate Director

Ph.D., Georgia State University-Atlanta
M.A., University of Alabama 
B.S., University of Alabama

Research
Social Cultural and Psychological Influences on Consumer Practice
Method Design 

Teaching
Marketing Research
Sustainable Business Practices
Sustainability Issues in Marketing

Selected Publications
Dong, Lily and Kelly Tian. 2009. “The Use of Western Brands in Asserting Chinese National Identity,” Journal of Consumer Research, 36 (October), 504-23.

Tian, Kelly and Russell W. Belk. 2005. “The Extended Self and Workplace Possessions,” Journal of Consumer Research, 32 (September), 297-10.

Tian, Kelly, William O. Bearden, and Gary Hunter. 2001. “Consumers’ Need for Uniqueness: Scale Development and Validation,” Journal of Consumer Research, (June), 50-67.

 


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