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Management & Marketing

Larry Weatherford

Scarlett Chair and Professor of Decision Science
Department of Management & Marketing
(307) 766-3639


Ph.D., University of Virginia 
M.B.A., University of Virginia 
B.A., Brigham Young University

Teaching Interests:

Decision Modeling with Spreadsheets 
Quantitative Methods 

Areas of Expertise:

Revenue Management for Airlines, Hotels, Rental Cars, and Cruise Lines
Monte Carlo Simulation software such as Crystal Ball or @ Risk

Selected Publications:


Weatherford, Lawrence R. "Intelligent Aggressiveness: Using Forecast Multipliers, Hybrid Forecasting, Fare Adjustment, and Unconstraining Methods to Increase Revenue" Decision Sciences, forthcoming.

Journal Articles

Weatherford, Lawrence R. with Dan Zhang (CU-Boulder) "Dynamic Pricing for Network Revenue Management: A New Approach and Application in the Hotel Industry", INFORMS Journal on Computing, forthcoming.

Weatherford, Lawrence R. "Tests of Revenue Management Performance Under Different Demand Correlation Assumptions" Journal of Pricing and Revenue Management, forthcoming.

Weatherford, Lawrence R. "The History of Unconstraining Models in Revenue Management" Journal of Pricing and Revenue Management, invited for special 15th Anniversary issue, forthcoming.


News Releases

Two UW Faculty Members Receive Stewardship Awards

New College of Business Building Dedicated at UW

(307) 766-3639 | BU 339

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