Larry WeatherfordScarlett Chair and Professor of Decision Science
Decision Modeling with Spreadsheets
Areas of Expertise:
Revenue Management for Airlines, Hotels, Rental Cars, and Cruise Lines
Monte Carlo Simulation software such as Crystal Ball or @ Risk
Weatherford, Lawrence R. "Intelligent Aggressiveness: Using Forecast Multipliers, Hybrid Forecasting, Fare Adjustment, and Unconstraining Methods to Increase Revenue" Decision Sciences, forthcoming.
Weatherford, Lawrence R. with Dan Zhang (CU-Boulder) "Dynamic Pricing for Network Revenue Management: A New Approach and Application in the Hotel Industry", INFORMS Journal on Computing, forthcoming.
Weatherford, Lawrence R. "Tests of Revenue Management Performance Under Different Demand Correlation Assumptions" Journal of Pricing and Revenue Management, forthcoming.
Weatherford, Lawrence R. "The History of Unconstraining Models in Revenue Management" Journal of Pricing and Revenue Management, invited for special 15th Anniversary issue, forthcoming.