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Management & Marketing

Larry Weatherford

Department Chair, Professor of Decision Science

Ph.D., University of Virginia
M.B.A., University of Virginia
B.A., Brigham Young University

Revenue Management for Airlines, Hotels, Rental Cars, and Cruise Lines
Monte Carlo Simulation software such as @ Risk or Crystal Ball

Decision Modeling with Spreadsheets
Quantitative Methods
Operations Management



Weatherford, Lawrence R. with Jeffrey H. Moore. 2001. "Decision Modeling with Microsoft Excel," 6th edition, Prentice-Hall.

Journal Articles

Weatherford, Lawrence R. "Survey Results from Airlines that use Revenue Management Software Systems", Journal of Revenue and Pricing Management, Vol. 8, No. 4 (2009), pp. 323-329.

Weatherford, Lawrence R. with Owen Phillips, Charles Mason, and Mitch Kunce. "Passenger Leaks and the Fate of Small Community Air Service," Economic Inquiry, Vol. 43, No. 4 (2005), 1-10.

Weatherford, Lawrence R. "EMSR versus EMSU: Revenue or Utility?" Journal of Revenue and Pricing Management, Vol. 3, No. 3 (2004), pp. 277-284.


News Releases

New College of Business Building Dedicated at UW

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