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Expectations of a UWyo Marketing Ph.D. Student

To be a successful Ph.D. student requires initiative, perseverance, discipline, stamina, resilience, curiosity, creativity, and an ability to clearly communicate your ideas in person and in writing.

College of Business atrium.

To fully engage with our UWYO Ph.D. Program, marketing doctoral students are expected to:


  • Create a plan of study focused on coursework that will provide the theory and methods to pursue interesting and relevant questions in the marketing domain.


  • Engage with mentors within and outside of the UWyo Marketing faculty and doctoral students.


  • Develop a strong research portfolio (that is not limited to the research in your first- and second-year papers, Comprehensive Exam, and Dissertation).


  • Develop an inclusive, professional, interactive, and engaging teaching style and strong course preparations for the start of your academic career.


  • Participate in venues to share your research, including submissions to top journals and presentations within the department and at leading academic conferences and doctoral symposiums.


  • Broaden your exposure to and understanding of the field of marketing and build your academic network by participating in department and department-related seminars and by meeting with visitors, including seminar speakers, job candidates, and doctoral student applicants.
Contact Us

Management & Marketing

PhD Marketing Program

Dept 3275

1000 E University Ave

Laramie, WY 82071

Phone: 307-766-3124


Management & Marketing

1000 E. University Ave. Laramie, WY 82071
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