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PhD in Marketing

Graduate Marketing Courses

Marketing Theory (history and development of marketing thought)

Behavioral Theory I (psychological models in marketing)

Behavioral Theory II (anthropological and sociological models in marketing)

Marketing Policy and Social Change (sustainability, transformative consumer research, social marketing, social entrepreneurship, macromarketing, and related topics)

Multivariate Modeling (e.g., SEM, conjoint analysis, logit modeling)

Qualitative Data Collection and Analysis in Marketing

 

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