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PhD in Marketing|Department of Management and Marketing

PhD Student Research

Bret Leary is a doctoral student in the Ph.D. program in Marketing and Sustainable Business Practices in the College of Business.  Bret came to the University of Wyoming by way of Clemson University in South Carolina, where he earned both a BS and MS in Marketing.  Although he has always been interested in sustainability because of his love for the outdoors, it was not until he was working toward his master's degree that he was attracted to sustainability-related research in marketing, and he chose to pursue a PhD at UW because of the program's research emphasis in this area.  The culture of the school and program - where economic, social and ecological facets of sustainability are afforded equal footing and importance - and the abundance of local outdoor recreation opportunities were major drawing points for Bret.

The research interests of the faculty members at UW and other students in his PhD program align well with Bret's current research, which looks into the social psychological bases of sustainable consumption.  More specifically, Bret is interested in the factors that encourage or inhibit sustainable consumption among individuals.  In addition to this research, he is also involved in ongoing research projects with fellow doctoral student Richard Vann and marketing professors Dr. John Mittelstaedt and Dr. Mark Peterson on various sustainability-related issues within marketing and social systems.  Bret looks forward to furthering his current research in these areas, and hopes that his work informs the scholarly conversation on sustainability for both consumers and organizations alike. He is grateful that the UW Ph.D. program has given him the opportunity to pursue his degree and study questions of interest to him, and he readily anticipates a career in academia to help create positive change both globally and the lives of students.

Click here for more information on the PhD program.

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