Research Areas

Key substantive areas of research students in the PhD Program in Marketing with a sustainability emphasis may pursue include, but are not limited to:

• consumer voluntary simplicity and related movements, such as lifestyles for health and sustainability (LOHAS)
• corporate social responsibility
• development of subsistence or base-of-the-pyramid markets
• energy-, environment-, and society-friendly new product development
• fair trade and ethical marketing and consumerism
• green marketing
• managing economic, social, and natural turmoil or disasters
• product life cycle analysis
• quality of life and consumer welfare issues
• recycling and closed loop manufacturing
• resource-efficient logistics
• social entrepreneurship
• social marketing concerns
• sustainable labeling, packaging, and certification issues
• sustainable value chains etc
• transformative consumer research
• individual and community resilience