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PhD in Marketing

Research Areas


Key substantive areas of research students in the PhD Program in Marketing with a sustainability emphasis may pursue include, but are not limited to:

  • consumer voluntary simplicity and related movements, such as lifestyles for health and sustainability (LOHAS)
  • corporate social responsibility
  • development of subsistence or base-of-the-pyramid markets
  • energy-, environment-, and society-friendly new product development
  • fair trade and ethical marketing and consumerism
  • green marketing
  • managing economic, social, and natural turmoil or disasters
  • product life cycle analysis
  • quality of life and consumer welfare issues
  • recycling and closed loop manufacturing
  • resource-efficient logistics
  • social entrepreneurship
  • social marketing concerns
  • sustainable labeling, packaging, and certification issues
  • sustainable value chains etc
  • transformative consumer research
  • individual and community resilience
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