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Learning Goals

Management & Marketing

Learning Goals

The Department of Management and Marketing contributes to the mission and philosophy of the College of Business by providing business administration, business law, decision science, management, and marketing expertise for teaching, research, and support in these disciplines. The learning objectives for graduates of our program are:

Learning Goals: Business Administration Major

  1. BA students can describe how organizations operate and understand how to form, implement and evaluate business strategies.

  2. BA students can identify, explain and apply the key concepts in the decision-making process.

  3. BA students can describe legal, marketing, financial, accounting and managerial factors that might affect business success in both domestic and international markets.

  4. BA students understand the importance of exemplary ethical principles in forming and executing strategic decisions designed to achieve sustainable performance in a globally connected context.

  5. BA students communicate effectively through oral, written, and digital communication methods.

Learning Goals: Marketing Major

  1. Marketing students can describe the major tools available for stimulating demand.

  2. Marketing students understand the basic concepts of consumer behavior.

  3. Marketing students can design a research project to answer a marketing question.

  4. Marketing students understand the importance of exemplary ethical principles in forming and executing marketing decisions designed to achieve sustainable performance in a globally connected context.

  5. Marketing students can use marketing tools to develop a strategy effective in achieving organizational goals within the context of the triple bottom line (people, planet and profits).

  6. Marketing students can communicate effectively through oral, written, and digital communication methods.

Learning Goals: Management Major

  1. Management students can describe how organizations operate and understand how to form, implement and evaluate business strategies.

  2. Management students can identify, explain and apply the key concepts in the decision-making process.

  3. Management students understand the importance of exemplary ethical principles in forming and executing strategic decisions designed to achieve sustainable performance in a globally connected context.

  4. Management students understand human processes that affect individual and group behavior at work and can evaluate human resource systems.

  5. Management students can use strategies for negotiation and resolving conflict.

  6. Management students can communicate effectively through oral, written, and digital communication methods.


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