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ARNOULD, ERIC J

Education: Publications: Under review

Does Fair Trade Deliver on Its Core Value Proposition? Effects on Income, Educational Attainment, and Health in Three Countries, submitted to Journal Public Policy and Marketing, with Alejandro Plastina and Dwayne Ball.

The Storied Life of Objects, under revision for Journal of Consumer Research, Amber Epp, Linda Price and Eric Arnould

Practices and Collective Consumer Value Creation within Brand Communities, under preparation for Journal of Marketing, with Hope Jensen Schau and Albert M. Muniz, Jr.

2007

Service-Dominant Logic and Consumer Culture Theory: Natural Allies in an Emerging Paradigm. In Consumer Culture Theory, Vol. 11 of Research in Consumer Behavior, eds. Russell Belk and John F. Sherry, Jr., Oxford, UK: Elsevier, 57-78, Eric Arnould.

Market Disintermediation and Producer Value Capture: The Case of Fair Trade Coffee in Nicaragua, Peru and Guatemala, in Product and Market development for Subsistence Marketplaces: Consumption and Entrepreneurship Beyond Literacy and Resource Barriers, Jose Antonio Rosa and Madhu Viswanathan, eds. Oxon, UK: Elsevier, 319-340, Eric J. Arnould, Alejandro Plastina and Dwayne Ball.


Should Consumer Citizens Escape the Market? ANNALS of Political and Social Science, 611 (May), 96-111.

2006

Deep Engagement with Consumer Experience: Listening and Learning with Qualitative Data, in Handbook of Marketing Research, Rajiv Grover and Marco Vriens, eds. Thousand Oaks, CA: Sage Publications, 51-82, Eric J. Arnould and Amber Epp.

Toward a Cultural Resource-Based Theory of the Customer, in The New Dominant Logic in Marketing, Robert F. Lusch and Stephen L. Vargo, eds., Armonk, NY: M. E. Sharpe, 91-104, Eric J. Arnould, Linda L. Price, and Avinash Malshe.

Phone: 3077663723
E-mail: earnould@uwyo.edu
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