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UW's Cooperative Extension
Phyllis Lewis reaches people the Internet doesn't. By using radio and newspapers, the Nutrition and Food Safety Initiative team member for the University of Wyoming's Cooperative Extension in Washakie County connects with people who don't always have access to the Internet or TV.
"Visibility in the community is an essential part of being a successful extension educator," Lewis says. "If they don't know who you are or what you do, why would they call you?" Lewis covers a wide range of topics, focusing her broadcasts on nutrition and food safety topics, 4-H and agriculture programs in Washakie and Hot Springs counties.
Her twice-weekly broadcasts on radio station KTHE in Thermopolis helped Lewis win first place in the National Communications in Radio category from the National Extension Association of Family and Consumer Sciences.
Lewis has been an extension educator for more than 15 years. When she took the job, speaking on the radio was new to her, but despite some early jitters, she persevered and soon started writing her column. Between the two media, she says she reaches more than 12,000 listeners and readers every week. While she lives and works in Worland, she makes the 72-mile round trip to Thermopolis to record a handful of the broadcasts at a time.
"I'm very proud of what I've been able to air over KTHE since I started. I think it's a great way to reach out and let people know what's going on and keep a UW presence in Hot Springs and Washakie counties."
Read full story UWyo Magazine
Content Courtesy Dave Shelles