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Institutional Marketing

Professional Expertise

Institutional Marketing is responsible for the development,implementation and preservation of the UW Brand. We are a professional, award-winning marketing team. Recently earning Gold, Silver and Bronze honors at the regional Case Awards, the Institutional Marketing team partners with numerous UW units to produce high quality, integrated results. We are directly responsible for the development of the Institutional Marketing Plan, the UW Website, institutional design, UWyo Magazine and institutional social media. We also assist the university community with strategic marketing planning, design, media buys, print publication management, website content management and social media.

Request for Services

Institutional Marketing services are provided free of charge to UW units. Priority will be given to those whose needs are directly related to recruiting students, staff and faculty, promoting institutional programs and news, and fundraising. All requests must be submitted using the Project Request Form. Units will receive a response within two business days. 

UW Client Testimonial

“The assistance and guidance we have been given from the UW Institutional Marketing team has been above and beyond our initial ideas...the attention to detail regarding what is important to our program has really helped us quickly get to the point of where we are."

Have a Feature Story Idea?

Institutional Marketing is looking for UW Homepage feature ideas! We are seeking to profile individuals, programs and events. Please submit your idea today!

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