Publication Process

Institutional Marketing is a liason in the publication process to ensure your publications, print advertisements, and promotional materials reflect the prestige and goals of the University of Wyoming. A variety of resources, including design elements and templates, are available to guide you through the design and development of your project. The UW Brand Standards Manual provides policies, procedures, and recommendations relating to Institutional Marketing.

Publication services include:

• Consultation
• Design Elements and Templates
• Print Specification Bid Forms
• Business Card Ordering
• Vendor Mail Processing
• External Bulk Mail Processing Options
• Workshops and Trainings

We encourage you to view the UW Project Matrix for a detailed illustration of unit and project priority. 

Requests for services must be submitted via the Project Request Form. You will receive a response within two business days. Thank you and we look forward to working with you!

Print Specification Bid Forms

The Institutional Marketing Department will review and submit client authored Print Specification bid forms for print publishing projects. Please click here for downloadable sets of Print Specification bid form examples and templates.

Once you've completed your Print Specification bid form please email it to uwmktg@uwyo.edu for review. We'll work together with you to finalize your Print Specification bid form. After this, we'll work with Procurement Services to send your Printer Specification bid form out to bid.

Business Card Ordering

Institutional Marketing maintains an official Business Card Order Form. All submitted forms will be authorized and submitted to the university's contracted business card vendor within two-working days. All UW business cards must be ordered through the order form to ensure consistency and accuracy. Please email uwmktg@uwyo.edu with any questions.

Vendor Mail Processing

Please anticipate a 3-5 business day delay to account for mail list processing and final mailing of design files. Variable Data Processing: Please anticipate a 5-7 work day delay to account for additional variable data printing.

External Bulk Mail Processing Options

The United States Postal Service (USPS) requires an NCOA scrub* to be run on bulk mail pieces to qualify for the lowest rate. All addresses must be run through the scrub to quality. If there are addresses which you have verified correct, there are two options to consider:

1. Have the non-mailable addresses returned from the vendor for you to mail directly.
2. Have the vendor send one NCOA verified mailing at the best possible rate, and those addresses deemed non-mailable by the USPS sent at the standard bulk rate, by the vendor.

*The NCOA scrub runs directly from the USPS data files. The USPS determines appropriate rates.