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Institutional Marketing

Institutional Marketing Design Templates

 

On this page you will find the 2011 UW Brand Standards Manual (BSM), the UW brand design templates for advertisements, publications and PowerPoint presentations, and postcards, posters and banners. Using the icon examples as guides, you can click on the following links to download compressed folders containing print and promotional design templates.

All templates are developed in InDesign CS4, as it is both the industry standard and supported by Institutional Technology (I.T.). To acquire InDesign, the whole Adobe Creative Suite, or to sign up for software training please contact the I.T. front desk at 6-3686 or at userhelp@uwyo.edu.

If you're in need of something you do not see here, please contact us at uwmktg@uwyo.edu.

 

BSM

2011 Brand Standards Manual (BSM)
The BSM contains valuable information necessary to understand, interpret, and successfully implement the UW Brand.

Click on the icon to download UW's 2011 BSM. 

Marketing Plan

2010-2014 Institutional Marketing Plan

The Institutional Marketing Plan was written and compiled with the support of the President’s Office and the Institutional Marketing Committee. 

Click on the icon to navigate to UW advertising templates and examples.

Laramie

Advertisements
Advertising is an amazing tool to promote UW, your unit(s), and to share key messages outside of UW. Take advantage of these templates and examples when developing your UW ads.

Click on the icon to navigate to UW advertising templates and examples.

Brochure sample

Publications and PowerPoint Presentations
Publications and PowerPoint Presentations are valuable ways to reach a specific audience and carry your message. When developing both publications and presentations remember to use dynamic imagery, incorporate the UW Brand and key messaging, and plan your content wisely.

Click on the icon to navigate to UW publication and PowerPoint Presentation templates and examples.

 

e-postcard

Postcards, Posters and Banners
Sometimes the best things come in small packages. Promotional materials can be the key to a smartly planned event or an unexpected and eye catching way to express a message. Use postcards, posters, banners and such to provide brief information and navigate readers to a website for more information or to an event. 

Click here to navigate to UW postcard, poster, and banner templates and examples.

Brochure sample

Additional Documents
Savvy supporting documents can be the key to drive a message home, often on a budget. This section provides additional support materials relevant to every day needs. Black and white report covers are an effective way to carry the UW Brand while working cost effectively. The Black and White letterhead is meant for internal memo and internal digital letterhead use.

Click here to navigate to black and white templates and examples.


Advertisements

 

Full Page Ad/Flier Quarter Page Ad Full Page Ad 1/2 Page Ad
Ad/Flier Quarter Page Ad Full Page Ad Half Page Ad
       
Event Horizontal Ad Event Vertical Ad
Horizontal Event Ad Vertical Event Ad

 

 

Publications and PowerPoint Presentations

 

Large Brochure Newsletter
Large Brochure              Newsletter
     

 

Small Brochure Tri-fold Brochure Quad-fold Brochure
Small Brochure Tri-fold Brochure Quad-fold Brochure
PowerPoint Template 1 PowerPoint Template 2 Academics Theme
Buildings Theme
PowerPoint Template #1 PowerPoint Template #2 Academic Theme Building Theme
   
Campus Life Theme Facilities Theme Institutional Theme Research Theme
Campus Life Theme Facilities Theme Institutional Theme Research Theme

 

Posters, Postcards and Banners

Poster Horizontal Poster Vertical Vertical Banner               
Horizontal Poster  Vertical Poster Vertical Banner
 E-Postcard  E-Postcard #2  Postcard  
E-Postcard #1 E-Postcard #2 Postcard

 

 

Additional Documents

Digital letterhead Report Cover                                                     
Digital Letterhead B&W Report Cover
 
 
 
 

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