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University Catalog

Department of Management and Marketing

Grant Lindstrom, Department Chairman
College of Business 354
Phone: (307) 766-3124, FAX: (307) 766-3488
Website: http://www.uwyo.edu/mgtmkt/

Professors:

MARK LEACH, B.S. University of Arizona 1991; Ph.D. Georgia State University 1998; Professor of Marketing 2016.
RICHARD C. MCGINITY,
A.B. Princeton University 1966; M.B.A. Harvard Business School 1973; D.B.A. 1980; Bill Daniels Chair of Business Ethics 2007; Professor of Management and Marketing 2009.
C. MARK PETERSON, B.A. University of Virginia 1978; M.S. Georgia Institute of Technology 1989; Ph.D. 1994; Professor of Marketing 2014, 2007.
ROBERT D. SPRAGUE, B.S.B.A. University of Denver 1980; J.D. 1985; M.B.A. University of Southern California 1999; Professor of Legal Studies in Business 2016, 2004.

Associate Professors:

ANDREW ARNETTE, B.S. Virginia Polytechnic Institute & State University 2000; M.B.A. Virginia Polytechnic Institute & State University 2002; Ph.D Virginia Polytechnic Institute & State University 2010; Associate Professor of Decision Science 2018, 2012.
BARRY L. BREWER,
B.S. United States Air Force Academy 1991; M.S. Air Force Institute of Technology 1995; Ph.D. Arizona State University 2006; Associate Professor of Decision Science 2017, 2011.
KENT G. DRUMMOND,
B.A. Stanford 1980; M.B.A. Northwestern University 1982; Ph.D. The University of Texas, Austin 1990; Associate Professor of Marketing 2002.
PATRICK M. KREISER, B.A. John Carroll University 1997; M.B.A. University of Alabama 1999; Ph.D. 2004; Associate Professor of Management and Rile Chair of Entrepreneurship and Leadership 2018.
GRANT L. LINDSTROM, B.S. Utah State University 1981; M.B.A. University of Utah 1986; Ph.D. 1989; Associate Professor of Management 1996, 1990.
ELIZABETH A. MINTON, B.S. University of Alaska Southeast 2008; M.B.A. Idaho State University 2010; Ph.D. University of Oregon 2014; Associate Professor of Marketing 2018, 2014.
STEPHANIE A. ONETO, B.S. University of Nebraska-Lincoln 1999; M.A. University of Houston 2001; Ph.D. 2007; Associate Professor of Marketing 2014, 2007.
CHASE THIEL, B.S. Idaho State University 2009; M.S. University of Oklahoma 2009; Ph.D. 2012; Associate Professor of Management 2019, 2016.

Assistant Professors:

MATTHEW FOX, B.A. Colorado College 2000; M.B.A. Univesrity of Nevada 2007; Ph.D. Duke University 2015; Assistant Professor of Entrepreneurship 2018.
NICHOLAS PRINCE,
B.S. Kansas State University 2004; M.B.A. Brigham Young University 2009; Ph.D. University of Illinois Urbana-Champaign 2015; Assistant Professor of Management 2016.

Academic Professionals:

R. CLIFFORD ASAY, B.S. Brigham Young University 1991; M.B.A. Portland State University 1998; Senior Lecturer 2011, 2006.
COREY A. BILLINGTON, B.S. Stanford University 1981; M.S. 1981; Ph.D. 1987; Visiting Professor in Entrepreneurship and Innovation 2015.
CASEY FROME, B.S. University of Wyoming 2009; M.P.A. 2014; J.D. 2014; Assistant Lecturer 2018.
ERIC J. KRSZJZANIEK, B.A. University of Wisconsin-Stevens Point 2005; M.A. University of Wyoming 2014; Ph.D. 2018; Assistant Lecturer 2018.
GREG C. LIVINGSTON, B.A. University of Wyoming 1996; M.A. 2018; Assistant Lecturer 2018.
KENT NOBLE, B.S. University of Wyoming 1982; Bill Daniels Distinguished Professor of Business Ethics 2016.

Professors Emeriti

Robert E. Allen, John H. Jackson, Anthony F. McGann, J. Brooks Mitchell, Terri L. Rittenburg, Robert G. Roe, Samuel G. Taylor, Philip E. Varca, Larry R. Weatherford

Management and Marketing

The Department of Management and marketing offers programs of study leading to the Bachelor of Science degree in (1) Management, (2) Marketing, (3) Business Administration (online only starting Fall 2015). The departmental requirements for each of these degree programs are listed below.

All majors in the Department of Management and Marketing must meet requirements of the advanced business prerequisite for enrollment in upper-division courses, must complete the common body of knowledge courses as listed previously and require a minimum grade of C for courses in their major and MGT 4520.

Students outside the business major may take business courses, and are not held to advanced business standing requirements, but they should first check with course instructors to see if they meet other prerequisites. The College of Business Academic Advising Office (COB/AAO) oversees the formal petition process that provides non-majors permission to take business courses, and COB/AAO should be the next step in getting permission after getting consent of the instructor.

Business and accounting 3000- and 4000- level courses are reserved for those with junior or senior level standing whether majors or non-majors unless otherwise noted.

Entrepreneurship Emphasis

The college recommends entrepreneurship as an area of study for business students, and others as well. Entrepreneurship focuses on starting businesses and is useful for all those students who think they might want to own and run their own business some day. It is formally available as a minor.

A minor in entrepreneurship features business courses likely to be important to the creator of a new venture and/or the owner-operator of a growing business or family business. The minor includes exposure to entrepreneurs and entrepreneurship, creation of a new business concept, and formulation of a business plan that can serve as a springboard for a new venture.

Business Administration

Business Administration major only available online starting Fall 2015. Students who elect to major in the business administration curriculum acquire a comprehensive understanding of business as a whole. Through exposure to all functional areas in business, students will develop broad skills and knowledge. The business administration degree prepares students for a wide variety of career opportunities in business and government.

The Online BSAD degree is a completion-program designed to be enrolled in after you have successfully completed general education and prerequisite business coursework for the first two years of this degree elsewhere. The program allows you to complete the last two years of the degree online at the University of Wyoming. Therefore, the BSAD online degree requires students to have completed Advanced Business Standing (ABS) prerequisite coursework, which can be taken from an accredited Wyoming community college or other university, before completing upper division coursework from the University of Wyoming.

All business administration majors must comply with requirements of the advanced business prerequisites for enrollment in upper-division courses and must complete the common body of knowledge courses as listed previously. All business administration courses for the major require a minimum grade of C (not C-).

In addition to university and college requirements cited previously, requirements for business administration majors include:

Business Administration Core (21 hours) - ACCT 2110, FIN 3520, DSCI 4240, MGT 3110, 3410, 4340, MKT 4430

Restricted Electives (6 hours) - 3000-4000-level business

Free Electives from any college (24 hours)

A complete curriculum sheet is available from the College of Business Academic Advising Office in Room 175 West of the College of Business Building.

Decision Sciences

The decision sciences curriculum is designed to serve students with a variety of majors. A minor in decision sciences is available for students wishing to augment their major with quantitative and computer-based decision-making tools. Decision sciences courses emphasize applications to supply chain operations management.

Decision Sciences (DSCI) Courses

Entrepreneurship

The entrepreneurship curriculum aims to ensure a variety of rich developmental experiences that include applied learning, case analysis, research projects, team-based active learning projects, and guest speakers, in addition to traditional classroom lectures and discussions. This concentration places a strong emphasis on written and oral communications skills, teamwork, ethics, and personal initiative.

A complete curriculum sheet is available from the College of Business Academic Advising Office in Room 175 West of the College of Business Building.

Entrepreneurship (ENTR) Courses

International Business

The internationl business curriculum is designed to serve students with a variety of majors. A cross-disciplinary minor in international business is offered to students who want to augment their majors with learning about global management, finance, economics, accounting and/or a study abroad experience.

A curriculum sheet with the international business minor requirements is available from the College of Business Academic Advising Office, in room 175 West of the College of Business building.

International Business (INBU) Courses

Management

Management is necessary in all organizations, and at all levels in an organization. Management is responsible for understanding and implementing organizational strategy, coordinating actions, motivating and directing groups to achieve their goals, and helping individual employees perform at their highest levels. To prepare students to be successful managers in any organization and at any level the courses in the management major will help them develop skills in leadership, working with teams, directing organizational change, designing human resource systems, negotiating, promoting innovation, and decision making.

The curriculum leading to a degree in management is designed to provide the perspectives and skills necessary to help students become managers in any field.

Students may choose among 2 concentrations (of 15 credit hours) in the management major.

Entrepreneurship

The Entrepreneurship concentration is designed to assist students who wish to start their own businesses by providing them with exposure to the development and testing of business concepts, analyzing the potential success of their concepts using a variety of tools and techniques, being flexible in developing new businesses and innovative ideas, and formulating and implementing business plans that will assist in the establishment and growth of new ventures. The concentration also provides students with exposure to issues involving family firms such as governance, succession and interpersonal relationships as well as innovation and change in existing organizations. Thus, the concentration focuses on entrepreneurship in both new ventures and established firms and prepares students to 1) start new businesses, 2) innovate in their own family firms, and/or 3) be entrepreneurial in an existing business.

Management of Human Resources

The Management of Human Resources concentration is designed to help students learn how to develop and manage the human capital of an organization. More organizations are moving toward an understanding that employees are a resource that can be developed into a distinct competitive advantage to ensure organizational success, sustainability, and reputation. Students will be prepared to create policies and practices for effective recruitment, socialization, training, development, compensation, performance management, career planning, and employeer elations. Moreover, this concentration will help employees understand the core purposes of the area of human resource management, which are: (1) recognize the potential of individuals for and within an organization and (2) structure a positive, supportive, constructive work environment that will enable employees to work at their optimal capacity and achieve organizational goals. Students in this concentration will be prepared to work in a variety of human resource capacities and in other key positions related to employee management, and will understand principles for facilitating others success.

All management majors must comply with requirements of the advanced business prerequisites for enrollment in upper-division courses and must complete the common body of knowledge courses as listed previously. All management courses for the major require a minimum grade of C (not C-).

In addition to university and college requirements cited previously, requirements for management majors include choosing a concentration in Entrepreneurship or Management of Human Resources (15 credit hours):

Management Hrs.
Concentration Requirements
Select only one concentration; not interchangeable.
15
Entrepreneurship:
ENTR 2700, 3700, 4700, 4750,
and choose one course from the following: ENTR 4910, MGT 3110, or MKT 4590.
Management of Human Resources:
MGT 3410, 3420, 4220, 4240,
and choose one course from the following: MGT 4260, 4430, or 4910.
Advanced Business Electives
3000-4000 level
6
Free Electives from any college
9 of 27 required hours must be 3000-4000 level for Entrepreneurship.
6 of 27 required hours must be 3000-4000 level for Management of Human Resources.
27

A complete curriculum sheet is available from the College of Business Academic Advising Office in Room 175 West of the College of Business Building.

Management (MGT) Courses

Marketing

Marketing is a societal process and a set of organizational functions for creating, communicating, and delivering value to customers and for managing relationships in ways to benefit local and global stakeholders. Marketing majors are employed in a wide variety of industries and governmental agencies where understanding and managing customer relationships are critical. Students find jobs in market research, advertising, public relations, professional selling, non-profit marketing, product management, retailing, and brand management.

Students may choose among 2 concentrations (15 credit hours) in the marketing major.

Marketing

Marketing courses are designed so that students acquire skills in how to gather, manage, and use information; how to analyze customers; and how to develop marketing strategy and design a marketing mix. At the same time, students gain skills in ethical decision-making, developing creative solutions to solve problems, communicating effectively, and working in teams. They also learn how to form intelligent judgments and opinions relating to economic, social, and environmental factors which vitally affect every day living for both present and future generations.

Professional Selling

The Professional Selling concentration prepares students to manage business clients of for-profit and nonprofit organizations. Specifically, this concentration provides business students with coursework and opportunities to equip themselves with essential knowledge and skills required to begin professional careers in sales. Careers in sales offer independence, ample financial reward, personal growth and opportunities for rapid advancement within organizations. This concentration aims to prepare students for business-to-business sales positions across a wide variety of industries. Students that pursue the professional sales concentration will complete a 4-class series while being challenged with industry engagement opportunities such as internships, mentorships, and sales competitions. Students experience rigorous classroom experiences designed to deliver the knowledge and practical skills they will need to succeed during the first years of their sales careers including: oral and written communication skills, selling techniques and networking, the use of sales technology and customer information, and sales leadership. 

All marketing majors must comply with requirements of the advanced business prerequisites for enrollment in upper-division courses and must complete the common body of knowledge courses as listed previously. All marketing courses for the major require a minimum grade of C (not C-).

In addition to university and college requirements cited previously, requirements for marketing majors include choosing a concentration in marketing or professional selling (15 credit hours):

Marketing Hrs.
Concentration Requirements
Select only one concentration; not interchangeable.
15
Marketing:
MKT 4240, 4520, 4450 and choose two courses from the following:
MKT 4230, 4540, 4590, 4910 or SELL 3310.
Professional Selling:
SELL 3310, 4310, 4320, choose one course from the following:
MGT 4470 or SELL 4330
and choose one course from the following:
DSCI 4230, 4260, 4280, FIN 4250 or SELL 4910.
Advanced Business Electives
3000-4000 level
6
Free Electives from any college
9 of 27 required hours must be 3000-4000 level.
27

A complete curriculum sheet is available from the College of Business Academic Advising Office in Room 175 West of the College of Business Building.

Professional Sales

The Professional sales curriculum prepares students to manage business clients for for-profit and nonprofit organizations. Specifically, this concentration provides business students with coursework and opportunities to equip themselves with essential knowledge and skills required to begin professional careers in sales. Students experience rigorous classroom experiences designed to deliver the knowledge and practical skills they will need to succeed during the first years of their sales careers including: oral and written communication skills, selling techniques and networking, the use of sales technology and customer information, and sales leadership.
A complete curriculum sheet is available from the College of Business Academic Advising Office in Room 175 West of the College of Business Building.

Professional Sales (SELL) Courses

Doctoral Program

Doctor of Philosophy in Marketing

The Department of Management and Marketing offers a program leading to a Doctor of Philosophy in Marketing, with an emphasis in sustainable business practices. The program of study draws from extant marketing theory, primarily in consumer behavior, combined with studies in the basic sciences (e.g., anthropology, psychology, sociology) and other applied sciences (e.g., environmental sciences) to create a base of knowledge acceptable for marketing scholarship in higher education, and a depth of knowledge conducive to a stream of publishable research in a specific topic area. Theoretical development is supplemented with course work in the gathering and analysis of qualitative and quantitative data, which prepares the student for rigorous exploration of marketing phenomena related to sustainable business practices. Students are required to complete 72 semester hours and a scholarly dissertation that contributes to the knowledge foundations in marketing and contributes to the basic sciences that informed the inquiry. Semester hours will include core marketing classes, outside elective courses in statistics, basic social sciences, and/or interdisciplinary studies in environmental and natural resources, and dissertation work. First and second year research projects are also required, aimed at the student having published articles in respected marketing and social science journals before program completion. Comprehensive exam is completed at the end of the second semester. All doctoral students are expected to teach while enrolled in the program. The program is designed to give students a strong research background and intensive teaching experience.

We begin accepting applications in October for the following fall semester. All completed applications must be submitted by February 1st. Admission requirements include:

  • A Bachelor's Degree and (be working toward or have completed) a Master's Degree from an accredited institution, preferably in business or a core social science discipline
  • Completed application (i.e., all required materials submitted) on the UW Graduate Programs Applications system
  • Copies of all undergraduate and graduate program transcripts scanned and uploaded to the UW system, and official transcripts from each post-secondary institution attended submitted to the UW admissions office
  • A valid GRE or GMAT score. A scanned copy of the unofficial results must be uploaded to the UW system, and official scores must be requested from the testing organization and sent to UW
  • Three strong letters of recommendation from research-active academicians. The letters must be uploaded by the recommenders to the UW system in MS Word or .pdf format. Please use this form
  • A personal statement summarizing your interest in pursuing doctoral studies and speaking to questions or issues you wish to research. This document must be uploaded to the UW system as an MS Word or .pdf document
  • For international students, Test of Foreign Langauge (TOEFL) scores are required. A scanned copy of the unofficial results must be uploaded to the UW system, and official scores must be submitted to UW from the testing organization. A minimum TOEFL score of 76 (online) or 540 (paper) is required for admission
  • $50 application fee paid to University Admissions

Marketing (MKT) Courses

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