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Department of Management and Marketing
Roland Kidwell, Department Chair
College of Business 354
Phone: (307) 766-3124, FAX: (307) 766-3488
STACEY K. BAKER, B.S. University of Nebraska-Lincoln
1990; M.B.A. 1992; Ph.D. 1996; Professor of Marketing and
Sustainable Business Practices 2014, 2003.
ROLAND E. KIDWELL JR., B.S. University of Maryland 1978; M.B.A. Radford University 1987; Ph.D. Louisiana State University 1994; Professor of Management 2011, 2005.
RICHARD C. MCGINITY, A.B. Princeton University 1966; M.B.A. Harvard Business School 1973; D.B.A. 1980; Bill Daniels Chair of Business Ethics 2007; Professor of Management and Marketing 2009.
JOHN MITTELSTAEDT, B.A. Saint Olaf College 1986; M.T.S. Harvard University 1989; Ph.D. University of Iowa 1995; Professor of Marketing 2011
JOSE A. ROSA, B.S. General Motors Institute 1977; M.B.A. Dartmouth College 1979; M.A. University of Michigan 1992; Ph.D. 1992; Professor of Marketing and Sustainable Business Practices 2008.
KELLY TIAN, B.S. University of Alabama 1982; M.A. University of Alabama 1985; Ph.D. Georgia State University 1991; Professor of Marketing 2012.
PHILIP E. VARCA, B.A. Florida State University 1971; M.S. Louisiana State University 1975; Ph.D. 1978; Professor of Management 2008, 1989.
LARRY R. WEATHERFORD, B.A. Brigham Young University 1982; M.B.A. University of Virginia 1990; Ph.D. 1991; Professor of Decision Science 2002, 1991.
KENT G. DRUMMOND, B.A. Stanford 1980; M.B.A. Northwestern University 1982; Ph.D. The University of Texas, Austin 1990; Associate Professor of Marketing 2002.
GRANT L. LINDSTROM, B.S. Utah State University 1981; M.B.A. University of Utah 1986; Ph.D. 1989; Associate Professor of Management 1996, 1990.
STEPHANIE A. ONETO, B.S. University of Nebraska-Lincoln 1999; M.A. University of Houston 2001; Ph.D. 2007; Associate Professor of Marketing 2014, 2007.
C. MARK PETERSON, B.A. University of Virginia 1978; M.S. Georgia Institute of Technology 1989; Ph.D. 1994; Associate Professor of Marketing 2007.
TERRI L. RITTENBURG, B.S. University of Nebraska-Lincoln 1978; M.A. 1980; Ph.D. 1988; Associate Professor of Marketing 1995, 1989.
ROBERT D. SPRAGUE, B.S.B.A. University of Denver 1980; J.D. 1985; M.B.A. University of Southern California 1999; Associate Professor of Legal Studies in Business 2010, 2004.
ANDREW ARNETTE, B.S. Virginia Polytechnic Institute & State University 2000; M.B.A. Virginia Polytechnic Institute & State University 2002; Ph.D Virginia Polytechnic Institute & State University 2010; Assistant Professor of Decision Science 2012.
BARRY L. BREWER, B.S. United States Air Force Academy 1991; M.S. Air Force Institute of Technology 1995; Ph.D. Arizona State University 2006; Assistant Professor of Decision Science 2011.
JOSEPH T. COOPER, B.S. Case Western Reserve University 1997; M.B.A. 2003; Ph.D. Ohio State University 2009; Assistant Professor of Management 2012, 2009.
JARON HARVEY, B.S. Utah Valley University 2006; Ph.D. University of Oklahoma 2010; Assistant Professor of Management 2012.
DAVID M. HUNT, B.S.B.A. University of Arkansas 1990; M.B.A. Colorado State University 1996; Ph.D. University of Missouri 2005; Assistant Professor of Marketing 2012, 2005.
KRISTA B. LEWELLYN, B.S. Syracuse University 1986; M.S. Georgia Institute of Technology 1988; M.B.A. Robert Gordon University 2003; Ph.D. Old Dominion University 2013; Assistant Professor of Management 2014.
CHARLES E. STEVENS, B.S. The Ohio State University 2005; B.A. 2005; Ph.D. 2010; Assistant Professor of Management 2012, 2010.
R. CLIFFORD ASAY, B.S. Brigham Young University 1991; M.B.A. Portland State University 1998; Associate Lecturer 2011, 2006.
TORI KRICKEN, B.S. University of Wyoming 1996; J.D. 2000; Lecturer of Management 2014.
JASON MYROWITZ, B.A. Brandeis University 2001; M.B.A. University of Alabama 2004; ABD Arizona State University 2010; Lecturer of Management 2010.
Robert E. Allen, John H. Jackson, Anthony F. McGann, J. Brooks Mitchell, Robert G. Roe, Jack C. Routson, Samuel G. Taylor
Management and Marketing
The Department of Management and marketing offers programs of study leading to the Bachelor of Science degree in (1) business administration, (2) management, or (3) marketing. The departmental requirements for each of these degree programs are listed below.
All majors in the Department of Management and Marketing must meet requirements of the advanced business prerequisite for enrollment in upper-division courses, must complete the common body of knowledge courses as listed previously and require a minimum grade of C for courses in their major and MGT 4520.
Students outside the business major may take business courses, and are not held to advanced business standing requirements, but they should first check with course instructors to see if they meet other prerequisites. The College of Business Academic Advising Office (COB/AAO) oversees the formal petition process that provides non-majors permission to take business courses, and COB/AAO should be the next step in getting permission after getting consent of the instructor.
Business and accounting 3000- and 4000- level courses are reserved for those with junior or senior level standing whether majors or non-majors.
The college recommends entrepreneurship as an area of study for business students, and others as well. Entrepreneurship focuses on starting businesses and is useful for all those students who think they might want to own and run their own business some day. It is formally available as a minor.
A minor in entrepreneurship features business courses likely to be important to the creator of a new venture and/or the owner-operator of a growing business or family business. The minor includes exposure to entrepreneurs and entrepreneurship, creation of a new business concept, and formulation of a business plan that can serve as a springboard for a new venture.
Students who elect to major in the business administration curriculum acquire a comprehensive understanding of business as a whole. Through exposure to all functional areas in business, students are afforded the opportunity to develop broad skills and knowledge. The business administration degree prepares students for a wide variety of career opportunities in business and government.
In addition to university, college and departmental requirements cited previously, requirements for business administration majors include:
- Accounting/Finance - ACCT 2110, FIN 4XXX (choice of 4000-level finance course) (6 hours)
- Management/Decision Sciences - MGT 3110, 4340, 4410, DSCI 4240 (12 hours)
- Marketing - MKT 4430 (3 hours)
- Restricted electives - Chosen in consultation with adviser (6 hours)
A complete curriculum sheet is available from the College of Business Academic Advising Office.
The decision sciences curriculum is designed to serve students with a variety of majors. A minor in decision sciences is available for students wishing to augment their major with quantitative and computer-based decision-making tools. Decision sciences courses emphasize applications to operations management.
Successful management requires the effective use of an organization's resources. Planning, organizing, leading, measuring, and controlling what goes on in the organization are critical management jobs. To do them successfully, managers need understanding/skills in dealing with behavior and leadership at work, changing organizations, supervising others, designing human resource systems, promoting innovation, managing risk and information, negotiating, and decision making.
The curriculum leading to a degree in management is designed to provide the perspectives and tools necessary to help a motivated student move into a career in management.
- Management core (18 hours): MGT 3110, 4410, 4420, 4425, 4430, 4465
Management specialization (15 hours): MGT 4340, 4440, 4445, 4455, 4470, 4510, 4560, 4800, 4600, 4910, DSCI 4240, 4250, 4260, 4280
Marketing is a societal process and a set of organizational functions for creating, communicating, and delivering value to customers and for managing relationships in ways to benefit local and global stakeholders. Marketing majors are employed in a wide variety of industries and governmental agencies where understanding and managing customer relationships are critical. Students find jobs in market research, advertising, public relations, professional selling, non-profit marketing, product management, retailing, and brand management.
Marketing courses are designed so that students gain an understanding of how to gather, manage, and use information; how to analyze customers; and how to develop marketing strategy and design a marketing mix. At the same time, students gain skills in ethical decision-making, developing creative solutions to solve problems, communicating effectively, and working in teams. They also learn how to form intelligent judgments and opinions relating to economic, social, and environmental factors which vitally affect every day living for both present and future generations.
- MKT 4240, 4520, 4610, 4450 (12 hours)
- Marketing Electives (12 hours)
- Restricted Business Electives (6 hours) - Must be COB courses selected in consultation with adviser.
Elective credit in any area selected in consultation with adviser - (3 hours)
The Department of Management and Marketing staffs most of the MBA classes (on-campus and eMBA) although the degree is a college-wide degree. Further, the department offers a Ph.D. in Marketing with an emphasis in Sustainable Business Practices. Some 4000- and 5000-level classes may be counted as graduate classes in other programs.
Doctor of Philosophy in Marketing
The Department of Management and Marketing offers a program leading to a Doctor of Philosophy in Marketing, with an emphasis in sustainability. The program of study draws from extant marketing theory, primarily in consumer behavior, combined with studies in the basic sciences (e.g., anthropology, psychology, sociology) and other applied sciences (e.g., environmental sciences) to create a base of knowledge acceptable for marketing scholarship in higher education, and a depth of knowledge conducive to a stream of publishable research in a specific topic area. Theoretical development is supplemented with course work in the gathering and analysis of qualitative and quantitative data, which prepares the student for rigorous exploration of marketing phenomena related to sustainable business and consumption., Students are required to complete 72 semester hours and a scholarly dissertation that contributes to the knowledge foundations in marketing and contributes to the basic sciences that informed the inquiry. Semester hours will include core marketing classes, outside elective courses in statistics, basic social sciences, and/or interdisciplinary studies in environmental and natural resources, and dissertation work. First and second year research projects are also required, aimed at the student having published articles in respected marketing and social science journals before program completion. Comprehensive exam is completed in the fifth semester. A teaching component is also incorporated into the curriculum. The program is designed to give students a strong research background and intensive teaching experience.
Master of Business Administration
The UW MBA Program delivers professional management education that connects principle and theory to managerial practice. UW MBA grads will possess the tools necessary to compete in today's rapidly changing business world: communication, research and analytical skills, the ability to read and interpret financial information, an understanding of human resource, operations, and entrepreneurial management, and a foundation in ethics, corporate social responsibility, and sustainable business practices.
Class sizes are small and diverse with respect to age, gender, experience, and nationality. Courses are taught by a select group of business faculty members, and the experience is designed to provide exceptional learning along with life-long relationship.
- Four year baccalaureate degree from a regionally, or preferably, an AACSB International, accredited institution
- GMAT total score of 600 (minimum 34 verbal and 37 quantitative) or GRE score of 1200. The GMAT exam is preferred.
- Undergraduate GPA above 3.0
- TOEFL score of 250 (computerized) or 100 (Internet-based)
Attainment of minimum requirements does not guarantee admission. No application will be considered until all application materials are received. See http://www.uwyo.edu/mba/apply-now.html for an application checklist and links to application documents.
Admission preference will be given to joint-degree and professional technical baccalaureate degree applicants and business degree applicants with three to four years of professional work experience.
International applicants must provide evidence of sufficient financial resources as established by the University of Wyoming. See http://www.uwyo.edu/admissions/graduate/international.html.
- 42 credit hours of graduate credit, including participation in a pre-term teambuilding activity and summer experiential learning project.
- The course sequence is highly structured, and all course requirements must be completed in their proscribed manner. Course sequence is subject to change only at the discretion of the MBA program director.
- All MBA students are required to pass the ETS exam during their final semester. The ETS exam is a learning assessment tool utilized by the college to ensure that program learning objectives are met.
- The MBA degree may not be granted to students who fail to pass the ETS exam.
Course of Study
(sequence subject to change only at the discretion of the MBA program director)
Students will participate in a one to two week teambuilding seminar prior to the start of their fall coursework.
Fall 1: MBA Core I (MBAM 5105)
Financial and Managerial Accounting
Quantitative and Research Methods
Organizational Behavior and Theory
Business Law, Corporate Social Responsibility, Ethics
Negotiations and Communications
Spring: MBA Core II (MBAM 5205)
Applied Financial Management
Innovation and Entrepreneurial Management
Decision Sciences and Systems Analysis
Experiential Learning Project
Business Strategy Course with sustainability overtones
9 credit hours of graduate-level electives in- or outside the College of Business
Tuition & Fees
Tuition and fee charges will include all textbooks and course materials for the core courses (first and second semesters) and access to COB placement services for internships and post-graduation positions. No graduate assistantships are available for this program.
Experiential Learning Project
The required summer experiential learning project will give students the opportunity to address real world problems in businesses, governments, and non-profits. The project will be administered from the UW campus and students will have access to COB facilities to perform analysis and develop recommendations, although it is expected that the students will spend substantial amounts of time on site at the sponsoring clients' facilities. College faculty will participate in these projects as mentors.
Nine credit hours of graduate-level coursework in- or outside of the College of Business are required during the final semester of study. Students must receive approval from the MBA program director prior to enrolling in elective coursework.
Students enrolled in the MBA program may not apply credits from the Executive MBA program (courses with an MBAX prefix) to their degree, and vice versa.
Students must maintain a cumulative GPA of 3.0 and not earn a grade lower than ‘C' in MBA program courses to remain in good standing. If a student's cumulative GPA falls below 3.0, he or she is automatically placed on probation for the following semester and must raise their GPA to at least 3.0 to avoid dismissal. A student who earns a grade lower than C is dismissed from the program. Graduate GPAs do not include prerequisite courses for purposes of determining good standing in the program.
A maximum of nine semester hours of graduate course work taken at another institution and not applied toward any other degree may be applied to the MBA program subject to regulations regarding transfer of credit and with the approval of the program director.
Executive Master of Business Administration
MBA Programs Office
1000 E. University Ave., Dept. 3275
Laramie, WY 82071
Web site: http://www.uwyo.edu/mba/
MBA Program Director: Stuart K. Webster
The University of Wyoming offers a part-time Executive Master of Business Administration degree consisting of 30 semester hours of graduate coursework. The Executive MBA program is offered completely online. The Executive MBA program is designed to improve students' capabilities for careers as professional managers.
Generally, students with undergraduate business degrees and those who hold undergraduate degrees outside of business and have completed prescribed prerequisite coursework in business will be able to complete the Executive MBA program in six consecutive semesters. Students are encouraged to complete prerequisite courses, if necessary, through Online UW. Prerequisites may be waived based on compelling evidence that suggests the applicant has mastery of the coursework. The Certified Associate Business Manager (CABM) exam is recommended.
The program is designed for experienced business professionals interested in increasing their understanding of business principles or looking to advance in their profession; instruction is based on the premise that students have experience managing people and/or processes in a professional setting. Entrepreneurs, managers, private business owners, and other professionals will also benefit from the coursework in this program.
Program Admission Requirements
Admission to the Executive MBA program is competitive, and only top candidates will be considered. These requirements represent minimum applicant qualifications.
Bachelor's degree from an accredited institution.
- Satisfaction of one of the following three criteria:
1. Five years managerial experience in a professional work environment;
2. Three years of managerial experience in a professional work environment PLUS a GMAT score greater than 550;
3. Three to five years of professional work experience PLUS either a grade of ‘B' or better in all eight prerequisite courses OR a GMAT score of at least 550.
- Completion of prerequisite courses. Non-business undergraduate degree recipients completing prerequisites in anticipation of entering the Executive MBA program must earn at least a ‘B' in each of these courses.
- Three letters of recommendation, preferably from superiors or co-workers where appropriate, accompanied by an official recommendation form word files/letter of recommendation.doc) and sent to the MBA Program Office by the author of the reference
- Detailed résumé.
- The GMAT is required if the applicant does not have 5 years of managerial experience in a professional work environment. A minimum score of 550 is required.
- Official undergraduate transcripts from all undergraduate institutions sent directly by the institution to the MBA Programs Office.
Attainment of these requirements does not guarantee admission. See http://www.uwyo.edu/mba/exec-online/ for an application checklist and links to application documents.
ACCT 1010: Principles of Accounting I
ACCT 1020: Principles of Accounting II
MGT 1040: Legal Environment of Business
BADM 5100: Quantitative Analysis
MGT 3210: Management and Organization
MKT 3210: Introduction to Marketing
DSCI 3210: Production and Operations Management
FIN 3250: Managerial Finance
ECON 4030: Managerial Economics
Students who need to complete Principles of Accounting I (ACCT 1010), Principles of Accounting II (ACCT 1020), and/or Legal Environment of Business (MGT 1040) have the following options:
The courses are offered online through all of the Wyoming Community Colleges. The courses are listed as ACCT 2010, ACCT 2020, and BADM 2010 at these institutions:
Casper College - http://www.caspercollege.edu/
Central Wyoming College - http://www.cwc.edu/
Eastern Wyoming College - http://ewc.wy.edu/
Laramie County Community College - http://www.lccc.wy.edu/
Northwest College - http://www.northwestcollege.edu/
Northern Wyoming Community College - http://www.sheridan.edu/
Western Wyoming Community College - http://www.wwcc.wy.edu
An equivalent course that is pre-approved by the MBA Programs Office may be completed at a regionally, and preferably, an AACSB International, accredited institution.
Prerequisites may be waived upon completion of the Certified Associate Business Manager (CABM) exam with a passing score (75%) on the appropriate knowledge module. See https://www.apbm.org/ for exam details and registration.
Students enrolled in the Executive MBA program may not apply credits from the UW on-campus MBA program (courses with an MBAM prefix) to their degree, and vice versa.
A limited number of scholarships are available to Wyoming residents that reduce tuition to the prevailing in-state rate for online courses. Contact the MBA program office for more information.
Students must maintain a cumulative GPA of 3.0 and not earn a grade lower than C in the Executive MBA program courses to remain in good standing. If a student's cumulative GPA falls below 3.0, he or she is automatically placed on probation for the following semester and must raise their GPA to at least 3.0 to avoid dismissal. A student who earns a grade lower than C is dismissed from the program. Graduate GPAs do not include prerequisite courses for purposes of determining good standing in the program.