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University Catalog

Entrepreneurship (ENTR)

1000 Level | 2000 Level3000 Level | 4000 Level | 5000 Level

JumpLink2700. Entrepreneurial Mindset. 3. This course introduces students to entrepreneurial mindsets and concepts essential to success in startups or within established firms. Provides a basic overview of creativity and innovation, and students experience the process of identifying and evaluating ideas and developing them into business opportunities. Prerequisites: COM1, sophomore standing.

JumpLink3700. Innovation, Ideation, and Value Proposition. 3. This course explores opportunity recognition, innovation, and building value propositions based on customer discovery through interviews, surveys, and other methods. Students learn to develop a lean start-up and build customer focused value propositions. The focus is on rapid hypothesis testing and developing minimum viable products. Prerequisite: ENTR 2700.

JumpLink4700. Business Model Creation and Launch. 3. Students build on previous learning to develop a complete business model including sales and marketing strategies, operations, financial forecasts, and partners. Deliverables include a pitch to start-up investors as part of a real-world entrepreneurship experience (for example, an entrepreneurship competition). Students learn primarily through hands-on application of concepts. Prerequisite: ENTR 3700.

4750. Theories of Entrepreneurship. 3. A broad examination of historical, literary, and business perspectives on entrepreneurship. Students explore the role of individuals, new ventures, and established organizations in the discovery, evaluation, and exploitation of opportunities. Emphasis is on the evolution of entrepreneurship theories over time, and current trends related to the application of these theories. Prerequisite: ENTR 3700.

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