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Professor to Discuss Media Management


April 21, 2009 — Cindy Price, a University of Wyoming Department of Communication and Journalism associate professor, will discuss her experiences while on sabbatical last fall in a presentation Thursday, April 23, at 4:10 p.m.

Price's "From Web sites to Entrepreneurs: Adventures in Media Management in the U.S. and Europe" will be in the Classroom Building Room 103.

Price spent last August at the Media Management Center at Northwestern University in Evanston, Ill., working with Professor Rich Gordon to learn about Web content and digital publication of information and interviewing various companies about their Web sites.

"I spent two weeks looking at every article related to Web sites and publishing in three databases," says Price. "The main concern was to find out how Web communicators were managing their information. Because more and more publishing is moving from print sources to the web, more research needs to be done on how businesses are making the transition."

In September and October, Price was a visiting research scholar at the Media Management and Transformation Centre at Jonkoping University in Jonkoping, Sweden.

"The director of the centre, Robert Picard, is the one of the world's top media management and economics scholars," says Price. "Besides media management, Jonkoping University is known as one of the world's top entrepreneurship research institutions with the best library on the subject."

While in Sweden, she conducted a study with the centre's associate director, Leona Achtenhagen, about U.S. newspaper coverage of ethnic minority entrepreneurs.

One paper about this topic, "Discouraging the Stereotypes? Examining U.S. Newspaper Coverage of Ethnic Minority Entrepreneurs in the United States from 2003-2008," was presented at the Midwinter Association for Education in Journalism and Mass Communication conference in Norman, Okla., in March. Another version of the research will focus more on the ethnic minority entrepreneurs and public policy implications and will be submitted to entrepreneurship journals.

In addition to her adventures in Chicago and Sweden, Price taught classes at Vidzeme University in Valmiera, Latvia.

Posted on Tuesday, April 21, 2009

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