UW graduate and Powell native Kevin Rochlitz, an executive with the NFL's Baltimore
Ravens, will speak Oct. 29, at the College of Business.
University of Wyoming graduate and Powell native Kevin Rochlitz, a vice president
with the NFL's Baltimore Ravens, will speak Friday, Oct. 29, at the University of
Wyoming.
Rochlitz, the Ravens' vice president for national sales and partnerships, will discuss
"The Road to the NFL through UW: What Sports and Entertainment Have to Offer," at
3:30 p.m. at the new Scarlett Auditorium in the College of Business. His talk is part
of the Distinguished Speaker Series in the College of Business. He last spoke on the
UW campus two years ago, lecturing in several College of Business classes.
"I am excited to come back to Laramie and see all the new things going on, especially
the new College of Business building," Rochlitz says. "UW is very special to me as
it gave me the framework to build my career and work in the National Football League
and I enjoy giving back to the students on campus."
Before his free public presentation, Rochlitz will visit with MBA students in the
morning, discussing among other topics such as how he has managed his career, what
his business with a professional sports team entails and what future strategic challenges
are in his profession. He also will share with students about how he has made difficult
business decisions and how they can handle similar events in the future.
"It's always great to see that our (Ravens) bye weekend includes a home Wyoming football
game so I can get back to Laramie and see the Cowboys play," he adds.
Rochlitz, who received his B.S. (1993) degree in marketing from UW, is a member of
the Ravens' corporate sales department responsible for developing more than $30 million
in revenue stream for one of the NFL's youngest and most profitable franchises. Among
the 32 professional football teams, the Ravens are ranked near the top 10 in profitability,
according to Rochlitz. The team began play in 1996 and won the Super Bowl just four
years later.
He credits UW for providing sports marketing experience and a look at the inner workings
of sports promotion, something he might not have received at a larger school, he says.
While at UW, Rochlitz had the opportunity to work for then-athletics director Paul
Roach and others.
He is the son of Powell residents Karla and Ken Rochlitz, both UW graduates. Ken was
the longtime Northwest College men's basketball coach and also a former Cowboy player.
For more information, contact KaLee Lopez, College of Business office associate, at
(307) 766-5505 or e-mail klopez4@uwyo.edu.
