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Pepsi-Cola Continues Role as UW’s Exclusive Beverage Provider

May 15, 2013

Wyoming Beverage Inc., Pepsi-Cola manufacturer and distributor, will continue to be the University of Wyoming’s exclusive beverage provider under an agreement that begins Aug. 1.

As part of the agreement, a variety of popular products will continue to be available on campus, including Pepsi, Mountain Dew, 7-Up, Ocean Spray juices, Lipton iced teas, SoBE, Starbucks iced coffees, Gatorade, RockStar Energy Drink and Aquafina.

The 10-year agreement that includes renewal options is being finalized and concludes a nine-month process that began with the issuance of a request for proposals (RFP) in fall 2012. A team of university stakeholders then evaluated the proposals, and the university expressed its intent to award the contract in late December. The RFP was developed with assistance from Bachtelle and Associates, a third-party consultant with extensive experience in the field; both Pepsi-Cola and Coca-Cola responded to the RFP.

“WBI Pepsi-Cola’s proposal brought the best overall financial and supplementary benefits to UW,” says Carolyn Smith, Auxiliary Services director.

This renewed business partnership will provide significant matching dollars to the UW Arena-Auditorium remodeling project and continued funding for programs such as campus recycling. In addition, WBI will continue to pay annual sponsorship fees for the exclusive right to be named “The University’s Official Beverage Provider” and will hold the related advertising rights.

Smith says the agreement is a win-win for both parties.

“WBI has shown its commitment to UW in the past, and this new agreement reconfirms its commitment to campus moving forward,” she says.

The agreement also will bring 60 new Energy Star vending machines to campus and new fountain equipment to the Wyoming Union and Washakie dining areas. It is anticipated that many of these machines also will provide expanded payment options. As part of UW and Pepsi’s commitment to promote sustainability actions, approximately 20 low-volume machines will be removed from campus.

WBI reconfirmed its support of campus initiatives by continuing to provide the Pepsi Presidential Award of Excellence and by its willingness to donate a specified amount of product for campus events on an annual basis.

“WBI Pepsi-Cola, a Wyoming-based company, and the University of Wyoming have had a great partnership for more than 40 years, and we are extremely excited to continue that partnership for the next 10 years,” says Will Likely, the company’s general manager.

New vending and fountain machines will be installed beginning this summer.

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