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January 3, 2014 — A weekly look at Wyoming business questions from the Wyoming Small Business Development Center (WSBDC), part of WyomingEntrepreneur.Biz, a collection of business assistance programs at the University of Wyoming.
By Debbie Gorski, Wyoming Entrepreneur social media community manager
“I don’t have time to post on Facebook, and I don’t know what to post anyway. How can you help?” Leila, Newcastle
Developing and using an editorial calendar for your social media accounts will save time, increase quality of content and keep you sane.
In the beginning of my social media career, I floundered and spent lots of time looking for content. I found content and posted on a day-by-day basis. For some people that can work well, but for others, it is chaotic. As with any task, it gets easier and more natural with time.
Through the years, I have streamlined the process of finding content and now am more organized about when and what to post. You don’t need a template, although you will find some free templates using Google Docs -- or you can pay for software to do the job. I just use my Outlook calendar and will explain the simple strategies I use.
I post on all social media sites every day for Wyoming Entrepreneur. As an organization, we have a social media policy, and we have already determined content categories, how often to post, best times of the day and so forth. Keep in mind when you post or tweet a message, your message will get lost in the myriad of messages people receive every day. Some of your messages should be posted more than once, but don’t post excessively or it becomes spam. I always reword multiple posts marketing one event such as our workshops, webinars and conferences.
As an example, for any given day or time, I write the topic intended for these messages in the “subject” line of my calendar entry. Then in the body of the calendar entry, I write the exact sentence or multiple sentences I will use. I keep these sentences between 80-100 characters (copy and paste where needed). I include the URL for more details or direct the reader to the full article here as well. This eliminates time looking for the link(s) again. If I use a picture, I attach that as well.
I still post on the fly, but organizing my posts in this manner ensures I always have something ready. This method works well for holidays, special events and observations. What strategies do you use?
The WSBDC is a partnership of the U.S. Small Business Administration, the Wyoming Business Council and the University of Wyoming. To ask a question, call 1-800-348-5194, email firstname.lastname@example.org or write 1000 E. University Ave., Dept. 3922, Laramie, WY, 82071-3922.