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UW College of Business Faculty, Grad Student Finalist for Prestigious Award

May 5, 2016

A University of Wyoming College of Business faculty member and doctoral student are among finalists for the prestigious Charles C. Slater Memorial Award for research in macromarketing.

The Slater Award recognizes the best article published in the Journal of Macromarketing the previous two years. Macromarketing is the study of how marketing systems affect society and the effects of society on marketing. The Journal of Macromarketing editorial policy board selects the finalists. This year’s winner will be announced in July at the 41st annual meeting of the Macromarketing Society in Dublin, Ireland.

UW marketing Professor John Mittelstaedt and UW doctoral candidate Courtney Nations Baker are among authors of “Improvisational Provisioning in Disaster: The Mechanisms and Meanings of Ad Hoc Marketing Exchange Systems in Community.” Other authors are Stacey Menzel Baker, former UW professor of marketing and sustainable business practices, now at Creighton University; and Ronald Hill, the Richard J. and Barbara Naclerio Professor of Marketing at Villanova University.

Their work is among four papers considered for this year’s Slater Award. Other finalists are papers written by faculty members at the University of Otago (New Zealand); Aalto University (Finland); and the University of New South Wales (Australia).

”Improvisational Provisioning” examines the adaptation of marketing systems in the wake of natural disasters, and is based on research conducted following a 2007 tornado in Wright. Through a series of in-depth interviews, the article explores that communities morph their commercial marketing system to address immediate and ongoing needs of physical and emotional community reconstruction.

UW College of Business faculty members have won all or part of five Slater Awards for research in macromarketing, tying them with the University of New South Wales and the University of Nebraska for most awards.

Additionally, a forthcoming paper on research productivity finds that UW is the world’s leading university in macromarketing research.

“About a decade ago, UW recognized an opportunity to be a leader in the study of marketing and society, and has invested in research, graduate programs and faculty hires to position ourselves as such,” says Owen Phillips, UW College of Business associate dean. “This latest nomination is further evidence that we are accomplishing our goal.”


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Chad Baldwin

Institutional Communications

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