Cowboy Fans Encouraged to Showcase College Colors in Support of UW

As part of the 12th annual College Colors Day celebration, the University of Wyoming is encouraging fan support across social media for the Cowboys. The grand prize is a chance to win an all-expenses-paid trip to the College Football Playoff National Championship game.

Fans across Wyoming are encouraged to wear UW apparel Friday, Sept. 2.

“On that day, Cowboy fans are encouraged to show their camaraderie and support for UW to all college football fanatics across the social media landscape,” says Barb Jordan from the UW Licensing Office. “Sharing imagery and video in Wyoming colors across Facebook, Twitter and Instagram while using the hashtag #CollegeColors also could find fans in some brand-new gear for sharing their support.”

In its second year, the College Colors Challenge is a socially fueled national contest celebrating the excitement of college football. Through participating in a series of photo and video challenges on social media, fans can flaunt their colors, express their school spirit and vie for a trip to college football’s title game.

Three lucky fans from across the country will have the opportunity to win tickets to the College Football Playoff National Championship Jan. 9 in Tampa, Fla., by visiting www.CollegeColorsDay.com. Tickets for the game are provided by College Football Playoff (CFP) and Extra Yard for Teachers, CFP’s primary charity partner that empowers and honors teachers who help student-athletes across the country realize their dream of attending college.

With Collegiate Licensing Company (CLC) representing the trademark licensing programs of more than 150 of the nation’s leading universities, the annual celebration is dedicated to promoting the traditions and spirit that embody the college experience. College Colors Day is celebrated by thousands of organizations, retailers, classrooms and millions of individuals who don their team colors and share their school spirit with friends and colleagues.

CLC is a division of global sports and entertainment company IMG. Founded in 1981, CLC is the oldest and largest collegiate trademark licensing agency in the U.S. and currently represents nearly 200 colleges, universities, bowl games, athletic conferences, the Heisman Trophy and the NCAA.