Wyoming Business Tips for Oct. 1

A weekly look at Wyoming business questions from the Wyoming Small Business Development Center (WSBDC), part of WyomingEntrepreneur.Biz, a collection of business assistance programs at the University of Wyoming.

By Audrey Jansen, WSBDC market researcher

“Is Facebook Live a good marketing tool?” Melanie, Cheyenne

Facebook (FB) Live will not be the best marketing tool for every business, but if you already have experienced success with FB, then I would definitely recommend using Live to market your business.

According to its website, FB Live “is the best way to interact with viewers in real time. Field their burning questions, hear what's on their mind, and check out their live reactions to gauge how your broadcast is going.”

The key with going live is to avoid thinking about it as an advertisement tool. Rather, it is a unique conversation between you and your customers where you give them something such as advice or sneak peeks about your particular business.

To learn more about how FB Live can help your business, go to https://live.fb.com/tips/.

For further assistance on how FB Live can be used as a good marketing tool, call Jansen at (307) 766-6472 or email audrey.jansen@uwyo.edu.

A blog version of this article and an opportunity to post comments are available at www.wyomingsbdc.org/blog1/.

The WSBDC is a partnership of the U.S. Small Business Administration, the Wyoming Business Council and the University of Wyoming. To ask a question, call 1-800-348-5194, email wsbdc@uwyo.edu, or write 1000 E. University Ave., Dept. 3922, Laramie, WY, 82071-3922.