Contact Us

Institutional Communications
Bureau of Mines Building, Room 137
Laramie, WY 82071
Phone: (307) 766-2929
Email: cbaldwin@uwyo.edu


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Wyoming Business Tips for April 1

A weekly look at issues facing Wyoming business owners and entrepreneurs from the Wyoming Small Business Development Center (SBDC) Network, a collection of business assistance programs at the University of Wyoming.

By Melissa Forziat, principal, Melissa Forziat Events and Marketing

When you don't know exactly who would be interested in your product or service, or you don't know exactly what to say to them, you are either marketing inefficiently or losing out on sales! Being clear on your target markets and knowing what to say to each one allow you to maximize your sales. In my upcoming webinar -- brought to you by the Wyoming SBDC Network -- I will introduce the exercises you can do to define your target markets and your brand, and offer resources to help you further along in this process for your business.

When you talk to the wrong audience about your product or service, their lack of interest is a waste of time for both of you. When you tell the right audience the wrong message, you are burning a lead that would have been interested in working with you if only you had made your offer relevant to them. Sales come from getting in front of the people who would be most likely to buy your product or service, and getting their attention with a noticeable message that applies to them.

Brand and target market are fundamentals of marketing, and these fundamentals impact the way you run your business and products you offer. The more clear you are about your brand and target markets, the more you can maximize your revenue and ensure that the money or time you spend on marketing is producing results for you.

As a small-business owner, your resources are limited. You want to make the most of the marketing you do. You can learn more about this topic in my upcoming webinar, “How to Build Your Brand and Reach Your Target Market,” Thursday, April 4, 2-3 p.m. You can register for the webinar at www.wyomingsbdc.org.

The Wyoming SBDC Network offers business expertise to help Wyoming residents think about, launch, grow, reinvent or exit their business. The Wyoming SBDC Network is hosted by UW with state funds from the Wyoming Business Council and funded, in part, through a cooperative agreement with the U.S. Small Business Administration.

To ask a question, call 1-800-348-5194, email wsbdc@uwyo.edu, or write 1000 E. University Ave., Dept. 3922, Laramie, WY, 82071-3922.

 

 

Contact Us

Institutional Communications
Bureau of Mines Building, Room 137
Laramie, WY 82071
Phone: (307) 766-2929
Email: cbaldwin@uwyo.edu


Find us on Facebook (Link opens a new window) Find us on Twitter (Link opens a new window)