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How to determine the best settings for your Google Site map:

This feature is for UW website users that want to be sure that Google is aware of all of their pages and reflects changes you have made in a timely manner.  This site map guides Google in regard to what pages have a higher or lower priority to crawl, makes your site friendlier and enhances SEO (search engine optimization).  All you have to do is set the appropriate settings for your site, which can be done using the instructions below.

To access the custom metadata, go to the edit tab of the page you want to change the priority for.  Then, click the metadata tab and go to the section titled "Custom Metadata", as shown below:

Showing section of custom metadata for google sitemap

Custom Metadata, Site map Settings:

  • The Google Site Map Priority is the priority for Google's crawl of the page/URL based on others within your site.
    • Here you can set the priority of a URL relative to other URLs on your site. Valid values range from 0.0 to 1.0 with a default value of 0.5. This value does not affect how your pages are compared to pages on other sites—it only lets the search engines know which pages you deem most important for the crawlers.
      • For example you may have an announcement in your site that needs to be reflected in Google's index right away.  You can set the index to 1.0 with all of the other pages set at the default.  This will tell Google's crawler to index this page first in your site.
    • Please note that the priority you assign to a page is not likely to influence the position of your URLs in a search engine's result pages. Search engines may use this information when selecting between URLs on the same site, so you can use this tag to increase the likelihood that your most important pages are present in a search index.
    • Also, please note that assigning a high priority to all of the URLs on your site is not likely to help you.  Since the priority is relative to other pages in your site, it is only used to select between URLs from within your site.
  • The Google Site Map Change Frequency describes how frequently the page/URL is likely to change.
  • This value provides general information to search engines and may not correlate exactly to how often they crawl the page. Valid values are:
    • always
    • hourly
    • daily
    • weekly
    • monthly
    • yearly
    • never
  • The value "always" should be used to describe documents that change each time they are accessed. The value "never" should be used to describe archived URLs.
  • Please note that the value of this tag is considered a hint and not a command. Even though search engine crawlers may consider this information when making decisions, they may crawl pages marked "hourly" less frequently than that, and they may crawl pages marked "yearly" more frequently than that. Crawlers may periodically crawl pages marked "never" so that they can handle unexpected changes to those pages.



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